Marketing For Learning®

Grab your tissues... because this is the final time you'll hear from Ash & Han in 2024! 😢 But indulge us in an episode of reflections on the crazy year that was 2024. From their personal highlights (did they mention 2 weddings & a baby?!), they also share their highlights from L&D in 2024, and look ahead to a very exciting 2025. 

See you on the other side, our dear Marketing For Learning friends 🍍

What are the big L&D trends of 2025? Well we don't know... but Han asked Chat GPT, and unsurprisingly she didn't like it's answer. So in this episode Han discusses the 'trends' we see year after year, and what she thinks should be the trend of 2025. 

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. 

If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! 

P.S. Sorry for the weird promo - normal service resumes next week!

For all you lifelong, lucky listeners we're giving you 10% off our new 'Strategic Marketing for L&D Leaders' course, which kicks off on March 5th, 2025. It's our Masterclass, but it's getting a facelift and a much bigger emphasis on strategic marketing. Lots more information on our website if you want it. 

If you want a 10% off voucher, just message Ash on LinkedIn and tell her you want to join the #PineappleArmy. We'll do the rest! 

P.S. Sorry for the weird promo - normal service resumes next week!

Does everybody just know the value of L&D? That's what most learning professionals seem to think. And shock... Han disagrees. 

It's time L&D stopped assuming everybody knows our value... now is the time to prove it. In this episode, Han is going to cover:

If you’re ready to step up, take ownership, and do something different. This is the ep for you.  

Happy listening friendos 🍍

LINKS:

Data in L&D: An interview with NilesNolen

Data, Analytics and Testing in marketing for learning®

Data-led marketing at Novo Nordisk with Peter Manniche Riber

When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before...

So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. 

Happy listening guys! 

LINKS:

• Internal comms, friend or foe?

Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. 

In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting more from what she has with her marketing approaches.

From casting the net wider with influencers, to using MailChimp for email marketing, this episode is a juicy one.

Oh also, if you want to come on the Surgery and get a free consultancy session with Han or Ash, just email us at [email protected]. It's completely free, it'll just cost you the time a recording takes! 

NOTES: 

• Vesta’s LinkedIn

Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves!

LINKS:

• Han's LinkedIn

Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. 

Simples. 

Links:

• Han's LinkedIn

James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. 

SHOW NOTES

• James' video on X