Marketing For Learning®

Learning isn’t broken because people are lazy. It’s broken because the experience is.

In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it. 

We get into:

This one’s for anyone sick of seeing learning dumped on a platform and called a solution. Because if the experience sucks, the outcomes will too.

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Too many L&D teams are building content for “learners” — not people.

In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.

They unpack:

So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.

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This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back.

Spoiler: it’s not a lack of content. It’s a lack of curiosity.

This episode covers:

This is a must-listen for anyone stuck in firefighting mode, drowning in requests, or quietly screaming inside every time someone says, “we just need a quick e-learning.”

Because we’re not here to be content vending machines.

And that starts with one simple shift:

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Most L&D teams are stuck in a cycle of activity. Not impact.

In this episode, your fav duo are back to rip into the status quo — and dig deeper into the People Impact Loop®: a no-fluff framework that helps People functions stop shouting into the void and start making measurable change.

We’re talking:

And the big one: how to prove impact without needing a PhD in data science.

If your learning strategy feels more like guesswork than growth — this one’s for you.

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Drum roll please... 🥁🥁🥁

After lots of speculation and guessing, it's time for you to meet the People Impact Loop™.

You've got the potential. You've got the passion. Yet you are still undervalued and constantly fighting for relevance. 

The issue isn’t effort or ideas – it’s the lack of a system that makes their work essential.

For decades, the same challenges have persisted: low engagement, leadership buy-in struggles, and initiatives that fail to gain traction. And now, at last, the People Impact Loop™ changes that.

So get your listening ears on, and settle in for a podcast that is going to change the way you look at L&D, forever. 

You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point.

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Your favourite duo is back to discuss a contentious topic in L&D: The Technology Trap. Of course, we all know technology is a critical tool in forward thinking L&D teams, but can it solve all of our issues? (Shock horror, Ash and Han don't think so!) 

In this episode we discuss: 

So whether you're a tech lover, or hater, or somewhere in between... we're sure this ep will give you loads of food for thought! 

In this fantastic ep, Ash and Georgie Cooke dive into the crucial link between employee experience and L&D, covering everything from culture and management to learning opportunities. They explore why audience insights matter, how to personalise learning, and the necessity of aligning L&D with business goals. The conversation also tackles blended learning, accessibility, and the challenges of measuring impact, urging L&D to rethink success beyond just engagement metrics.

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In the second episode of our series "From Training to Transformation: Redefining L&D’s Role" Ash and Han delve into the critical role of stakeholders in transforming L&D from a cost centre to a strategic business partner.

This ep is jam-packed with practical tips and insights including:

Whether you're a seasoned L&D pro or just starting your career, this episode will challenge you to think differently about how L&D can truly serve as a driver of business success. Happy listening! 

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New Series! From Training To Transformation: Redefining L&D’s Role. 

In this episode Derek discusses the critical role of data in L&D. He emphasises using data to proactively identify training needs, personalise communications, and measure the impact of learning initiatives. He also highlights the importance of moving beyond traditional metrics like course completions to focus on performance, skills growth, and behaviour change. 

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