Marketing For Learning®

S2:E3 - Your Learners Are People. Start Treating Them Like It.


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Too many L&D teams are building content for “learners” — not people.

In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.

They unpack:

  • Why “employees” and “learners” aren’t real personas
  • How to ask the right people the right questions (and avoid confirmation bias)
  • What to do with audience research once you’ve got it — and how to avoid building blind
  • So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.

    LINKS:

    • Free guide to building learner personas
    • Learner persona template
    • Follow MAAS Marketing on LinkedIn
    • ...more
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      Marketing For Learning®By Marketing for Learning

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