Marketing For Learning®

Ep 96 - When Learning Incentives Backfire

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Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:

  • The cobra effect
  • The pitfalls of incentivising learning
  • When you can use competitions or incentives (but Han is still reluctant!) 

    • LINKS:

    • Han's Linkedin
  • The AIDAL episode of the podcast
  • And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips
    • ...more
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    Marketing For Learning®By Marketing for Learning
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