Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:
<ul><li>The cobra effect</li>
<li>The pitfalls of incentivising learning</li>
<li>When you can use competitions or incentives (but Han is still reluctant!) </li>
</ul>
LINKS:
<ul><li><a href='https://www.linkedin.com/in/hanclark/'>Han's Linkedin</a></li>
<li><a href='https://www.maas-marketing.co.uk/podcasts/learners-decision-making-journey/'>The AIDAL episode of the podcast</a></li>
<li>And a lil' shout out to Tom McDowall and his podcast, <a href='https://youtu.be/bFT7RtOok5c?si=fa5QJ_TSjwN18Ipk'>Instructional Design Tips</a></li>
</ul>

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about: The cobra effect The pitfalls of incentivising learning When you can use competitions or incentives (but Han is still reluctant!) LINKS: Han's Linkedin The AIDAL episode of the podcast And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:
<ul><li>The cobra effect</li>
<li>The pitfalls of incentivising learning</li>
<li>When you can use competitions or incentives (but Han is still reluctant!)&nbsp;</li>
</ul>
LINKS:
<ul><li><a href="https://www.linkedin.com/in/hanclark/" rel="noopener noreferrer">Han's Linkedin</a></li>
<li><a href="https://www.maas-marketing.co.uk/podcasts/learners-decision-making-journey/" rel="noopener noreferrer">The AIDAL episode of the podcast</a></li>
<li>And a lil' shout out to Tom McDowall and his podcast, <a href="https://youtu.be/bFT7RtOok5c?si=fa5QJ_TSjwN18Ipk" rel="noopener noreferrer">Instructional Design Tips</a></li>
</ul>

Ep 96 - When Learning Incentives Backfire

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Education

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

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Ep 96 - When Learning Incentives Backfire

Ep 96 - When Learning Incentives Backfire