In this episode of L&D Disrupt, host Kelsey speaks with Ruth South, who leads Talent Development and Learning at Costa Coffee, about what it really takes to build a learning culture that drives business success and meaningful internal mobility.
Ruth explains how Costa invests in apprenticeships, coffee craft, and centrally funded talent pathways that move people from barista to leadership roles , including transitions into the support centre across functions like data, digital, supply chain, and procurement. She shares how the team connects learning strategy to business outcomes, measuring impact through promotion rates and customer metrics like net promoter score, while getting the balance right between digital, face-to-face, and in-the-flow tools like skills cards next to the coffee machine.
The conversation also covers leadership development through coaching programs and a CEO-sponsored global talent initiative, ongoing onboarding improvements, the realities of supporting a largely under-25 workforce, and Costa's evolving thinking on AI and the youth employment agenda. Ruth also shares her hot take for L&D teams: stop waiting for a seat at the table, start creating one.
00:00 Create the Table
01:31 Meet Ruth South
02:24 Careers Beyond Transient
04:08 Talent Programs Ecosystem
05:10 Apprenticeships as Strategy
06:24 Data Driven L&D Impact
07:43 Learning Culture Stories
09:02 Apprenticeship Playbook Tips
10:59 Building Learning Community
13:00 Managers Coaching Leadership
15:53 Onboarding and Transitions
20:46 Early Careers Skills Balance
23:31 Self Serve Flow of Work
27:34 Measuring ROI and Value
30:17 Next Frontier AI Youth
35:05 Hot Takes Start Stop
36:14 Final Advice and Wrap