Support Insights Podcast | CX & Customer Support Podcast by SentiSum

Ep. 11: Heidi El Hawary, Head of User Support at Trivago, on leveraging customer insight; challenging myths; and what's good and bad in the industry right now.


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In this episode of the State of Customer Service Podcast, I caught up this week with Heidi El Hawary, Head of User Support at trivago, the global metasearch company in the travel, hotel, holiday industry.


In this episode, we cover:


  • Customer service philosophy: empowering agents and putting the customer first
  • The good tactics and the bad tactics used by customer support teams right now
  • Why customer support insights are important
  • How to leverage insights to build a customer-centric organisation
  • How to prepare for the post-pandemic world

  • Join us on the SentiSum LinkedIn channel for short video clips from customer support leaders like Heidi every day.

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    Support Insights Podcast | CX & Customer Support Podcast by SentiSumBy SentiSum