Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook, Claire unravels how small, consistent actions can compound into more creative output over time. Together, they share science-backed strategies and personal stories that illustrate the profound impact this approach can have, offering listeners practical insights to kick-start their own tiny habits. Listen to discover how small changes might just be the key to your next big creative breakthrough.

Here are the highlights:

• Inspired by Tiny Habits author BJ Fogg, we explore how to design tiny daily habits to improve almost anything, including your creativity 
• 4 different approaches to try
• Tiny habit 1: Start a creativity journal a line a day
• Tiny habit 2: Schedule creativity micro-sessions
• Tiny habit 3: Celebrate small creative wins
• Tiny habit 4: Use habit stacking 
• Shook agency culture includes three carefully designed daily habits
• How this approach sparked the campaign for adult cerebral palsy hub to call for healthcare equality
• Check out the free resources on the www.nowgocreate.co.uk website

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

About Gemma Moroney:

Gemma Moroney learnt all the tools of the trade at H&K before landing at Frank, where she realised what being creative really meant. After five years at Mischief leading award-winning work for LEGO, Dulux and the National Trust, she set up the creative, consumer-focused comms agency SHOOK with her creative partner of nearly twenty years Damon Statt. 

The agency uses creativity backed by behaviour design, which Gemma studied with Stanford’s BJ Fogg thanks to a WACL Future Leaders Bursary. They make ideas that shake the world for globally known, and locally loved brands, and won a Creative Moment Agency of the Year award 2024. They’ve also been named one of PRovoke’s top 50 agencies in EMEA 2025. The agency has three shared ‘tiny habits’ it does every day to keep its creative work buzzing.

Connect with Gemma:

www.welcometoshook.com

Instagram: @WelcomeToShook

Twitter/X: https://x.com/welcometoshook

LinkedIn: https://www.linkedin.com/company/welcome-to-shook

Other resources 

BJ Fogg https://tinyhabits.com/

James Clear, Atomic Habits https://jamesclear.com/atomic-habits

Produced by winteraudio.co.uk