Episode Summary

In this solo episode of the Practical Marketing Show, host Cary Weston takes the mystery out of AI and gives listeners a common-sense path to start using tools like ChatGPT in their business. Speaking directly to non-techie marketers and business owners, Cary shares three practical, approachable steps that strip away the pressure and position AI as a helpful teammate—not a tech hurdle. Whether you're curious or completely new to AI, this episode offers a friendly on-ramp to using it to get more done with less stress.

3 Key Takeaways

• You don't have to "learn AI"—you just need to learn how to talk to it like a helpful intern.

• Talk to it, literally. The more context and direction you give, the better the results.

• Get started by introducing yourself. Tell it what you do and ask how it could help. Then follow up with "tell me more."

ABOUT CARY WESTON

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

CONNECT WITH CARY

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

🎵 MUSIC CREDITS

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

Let me know if you'd like this formatted for a website, blog post, or social media.