In this solo episode, host Cary Weston tackles one of the biggest marketing stressors for businesses: social media. If you've ever stared at a blank screen, wondering what to post—or given up after a flurry of short-lived effort—this one's for you. Cary breaks down the real reason most businesses struggle with social media (hint: it's not creativity) and shares a practical, repeatable way to build confidence and a content plan. No gimmicks, no dancing required—just simple, valuable content rooted in real customer conversations.

• You're not bad at social media—you're unclear on what counts as valuable. Most folks struggle because they overthink creativity instead of focusing on clarity and consistency.

• Boring stuff = valuable stuff. Your everyday conversations, FAQs, pricing chats, and behind-the-scenes insights are gold for content.

• One question can become 10 different posts. With just 20 solid customer questions, you can build a year's worth of posts—checklists, stories, videos, myth-busters, and more.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

🎵 MUSIC CREDITS The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, host Cary Weston tackles a common marketing misstep: mistaking data for useful information. Drawing from recent client conversations, he unpacks how businesses often overload prospects with long lists of features and benefits—thinking more is more—when in reality, they're just creating confusion. Cary lays out how marketers and business owners can flip the script, becoming helpful guides rather than info dumpers. It's all about empathy, clarity, and remembering what it's like to be on the other side of the table.

• Features and benefits don't sell on their own. Without context, they're just noise.

• Being helpful means guiding—not overwhelming—the buyer. Explain what matters and why.

• Empathy wins. Step out of your "curse of knowledge" and into your customer's shoes.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, host Cary Weston shares two real-world marketing success stories from experience-based businesses: a community theater and a family-run apple orchard. Through smart strategy tweaks—like using familiar shows to break down audience hesitation and building an email list during peak orchard season—both businesses increased engagement, ticket sales, and customer return rates. Cary breaks down what made these approaches work and how the same principles can be applied in any business, even if you're not selling "experiences."

• Reduce Risk for Customers: When selling experiences, the fear of wasting time is a real hurdle. Use familiar or popular entry points to build trust and get new people in the door.

• Know Your Audience—Literally: Gathering customer data (like emails) during high-traffic times lets you stay in touch and invite folks back when it's not peak season.

• Model What Works: Once you know why people come, find ways to replicate that vibe or value throughout the year. Small changes can lead to repeatable results.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode of the Practical Marketing Show, host Cary Weston takes the mystery out of AI and gives listeners a common-sense path to start using tools like ChatGPT in their business. Speaking directly to non-techie marketers and business owners, Cary shares three practical, approachable steps that strip away the pressure and position AI as a helpful teammate—not a tech hurdle. Whether you're curious or completely new to AI, this episode offers a friendly on-ramp to using it to get more done with less stress.

• You don't have to "learn AI"—you just need to learn how to talk to it like a helpful intern.

• Talk to it, literally. The more context and direction you give, the better the results.

• Get started by introducing yourself. Tell it what you do and ask how it could help. Then follow up with "tell me more."

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

Let me know if you'd like this formatted for a website, blog post, or social media.

In this solo episode, host Cary Weston breaks down how understanding different communication styles can lead to more effective marketing and sales conversations. He introduces three types of people you'll encounter in your marketing materials and sales processes — Summary Seekers, Detail Divers, and Hunter-Gatherers — and explains how to create messaging that works for each one. Whether you're building a PDF, a web page, or a sales email, knowing who you're talking to and how they process information can make or break your chance at the next conversation (and the sale).

• Not everyone processes information the same way. Marketing needs to account for both high-level thinkers and detail-focused folks.

• Design your materials for two sides of the brain. Think: summary on one side, deep dive on the other — whether it's a doc, PDF, or webpage.

• Hunter-gatherers matter. They may not be the final decision-maker, but they are key to getting you in the door. Help them help you.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, Cary Weston breaks down the often frustrating world of RFPs—request for proposals—from both the business and agency side. Drawing on his 25+ years of experience, Cary shows how most RFPs miss the mark by being vague, bloated, or copy-pasted from templates. He lays out a clear, practical approach for businesses to write better RFPs that get better responses—and for agencies to stop flooding proposals with meaningless jargon. Whether you're writing or responding to RFPs, this episode is packed with tips to help you stop wasting time and start getting better results.

• RFPs should bring clarity, not confusion. Treat them like a roadmap that clearly states who you are, what you need, and what success looks like.

• Generic input = generic responses. If you don't give thoughtful, specific direction in your RFP, expect mediocre proposals in return.

• Agencies: stop waiting to talk. The best proposals are tailored, relevant, and actually answer the business's needs—not seven pages of filler.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, host Cary Weston dives into a key blind spot that sneaks into how businesses communicate: forgetting what it's like to be the buyer. Cary unpacks how the "curse of knowledge" and internal assumptions can create confusion, missed opportunities, and even unintentional friction in the sales process. Through real-life examples, including a hands-on workshop with a small business and a chat about sludge (a term lifted from a Freakonomics episode), Cary shows how objectivity and empathy are secret weapons in marketing. He also shares how tools like ChatGPT can help you see your business through fresh eyes.

• The curse of knowledge is real: What's obvious to you may be totally confusing to someone new. That disconnect can cost you sales.

• Sludge slows everything down: From unclear files to clunky processes, anything that creates friction in the buying experience is worth removing.

• Empathy drives better marketing: Looking at your messaging from a first-time buyer's perspective helps you connect faster and more clearly.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this episode of The Practical Marketing Show, Cary Weston dives deep into one of the trickiest questions for small businesses—should you put pricing on your website? Picking up from a previous conversation about pricing's emotional weight, Cary shifts the focus to online transparency. He tackles common fears—like losing control of the conversation or tipping off competitors—and reframes pricing visibility as a way to build trust, qualify leads, and smooth out your sales process. Using real client examples and clear, simple steps, Cary gives you a playbook for sharing pricing in a way that informs, filters, and converts.

• Start with a range, not a rate sheet. You don't need exact prices—just give people a realistic window to reduce confusion and time-wasting.

• It depends? Explain what it depends on. Outline the variables (size, scope, materials, etc.) to build understanding and authority.

• Pricing transparency filters out poor fits. Hiding prices may keep leads, but showing them helps attract the right ones—and avoids the frustration factor.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, Cary Weston dives into the tricky, emotional world of pricing. He explains why pricing is so personal—especially for small business owners—and shares stories, tips, and strategies to help shift your mindset and charge what you're really worth. Whether you're selling salsa or services, Cary brings relatable insight and a practical path forward. This is part one of a two-part series, with part two focusing on how to present pricing on your website.

• Pricing feels personal, but it shouldn't be emotional. Guilt and self-doubt aren't pricing strategies. Business owners often project their own spending habits onto their customers—and it holds them back.

• You shouldn't be getting a "yes" every time. If no one is pushing back on your price, you're probably undercharging.

• Storytelling supports pricing. Make it easy for people to understand what sets you apart—your quality, mission, values, and the results you deliver.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.

In this solo episode, host Cary Weston breaks down the power of a buyer's guide—what it is, why it matters, and how to build one. Cary explains how this simple tool can make your sales process smoother, help weed out tire kickers, and turn your website into an effective, 24/7 sales teammate. Drawing from real-world client examples and a practical framework, Cary shows you how creating a buyer's guide doesn't just help customers—it can supercharge your sales team's time and impact.

• Educated buyers make better leads. A buyer's guide helps potential customers self-educate and builds trust before they ever talk to sales.

• It saves time and filters noise. By answering common questions upfront, your team spends less time fielding tire kickers and more time with serious buyers.

• It fuels your whole marketing engine. The content you gather for a buyer's guide can be repurposed into blog posts, FAQs, videos, and social media.

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

MUSIC CREDITS The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.