In this solo episode, Cary Weston dives into the tricky, emotional world of pricing. He explains why pricing is so personal—especially for small business owners—and shares stories, tips, and strategies to help shift your mindset and charge what you're really worth. Whether you're selling salsa or services, Cary brings relatable insight and a practical path forward. This is part one of a two-part series, with part two focusing on how to present pricing on your website.

THREE KEY TAKEAWAYS

• Pricing feels personal, but it shouldn't be emotional. Guilt and self-doubt aren't pricing strategies. Business owners often project their own spending habits onto their customers—and it holds them back.

• You shouldn't be getting a "yes" every time. If no one is pushing back on your price, you're probably undercharging.

• Storytelling supports pricing. Make it easy for people to understand what sets you apart—your quality, mission, values, and the results you deliver.

ABOUT CARY WESTON

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

CONNECT WITH CARY

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

MUSIC CREDITS

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.