Episode Summary:

In this solo episode, host Cary Weston tackles a common marketing misstep: mistaking data for useful information. Drawing from recent client conversations, he unpacks how businesses often overload prospects with long lists of features and benefits—thinking more is more—when in reality, they're just creating confusion. Cary lays out how marketers and business owners can flip the script, becoming helpful guides rather than info dumpers. It's all about empathy, clarity, and remembering what it's like to be on the other side of the table.

3 Key Takeaways:

• Features and benefits don't sell on their own. Without context, they're just noise.

• Being helpful means guiding—not overwhelming—the buyer. Explain what matters and why.

• Empathy wins. Step out of your "curse of knowledge" and into your customer's shoes.

ABOUT CARY WESTON

A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.

CONNECT WITH CARY

• Practical Marketing Podcast Website: www.PracticalMarketingShow.com

• ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com

• Cary's Consulting Website: www.CMWeston.com

• LinkedIn: Cary Weston on LinkedIn

MUSIC CREDITS

The instrumental music used in this podcast is called "StrivingForSuccess" by TimTaj.