If you’ve ever felt awkward about showing up online, uncomfortable promoting your work, or worried about coming across as ‘salesy’, this episode of The Business of Stories is for you.

Join Susan Payton as she shares one of the most powerful storytelling concepts of all - the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why your clients don’t need another hero in their story - they need you, as their guide.

Susan reveals how understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you. You’ll see why showing up as the guide is what creates trust, connection, and the feeling of relief your ideal clients are longing for.

Here are the highlights:

• Understanding the role you play in your client’s journey and how they need you to show up for them
• Being a light for your ideal clients, and how to make it easy for the people who need you to find you.
• Recognising how your clients are really feeling before they find you, and how to make them feel safe and relieved to work with you
• The simple shift in your positioning that changes everything, and allows you to show up as the person your ideal client is looking for
• The power of meeting them with empathy, showing them the path they need to take and helping them navigate uncertainty and fear
• How showing up more - not less - is serving your clients and making it easy for them to find you, and get what they want.
• Listener Q&A: Overcoming the fear of putting your content out there and what happens when you hold back
• And a practical action step on sharing a story about who has guided you and helped you become who you are today

This inspiring episode will help you step fully into the person your ideal clients are looking for. If you’re ready to stop worrying about being too visible and start showing up with confidence, clarity, and purpose - so you can serve - this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Download my Be The Guide masterclass here

https://thebusinessofstories.com/betheguide/

Download a free copy of The Business of Stories here

Grab The Storyteller’s Starter Pack here

Check out Storytelling Mastery here 

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here 

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.