The Business of Stories with Susan Payton

When you think about using storytelling in your business, you probably think about content. A social media post. An email. Maybe a client story on your website.

But what if stories could be doing far more of the heavy lifting in your business - in places you might never have thought to use them?

In this episode of The Business of Stories, Susan explores some of the most underused places to use storytelling, from your website and lead magnets to your courses, presentations, launches and sales conversations.

• The overlooked places in your business where stories could be helping people understand, remember, trust, connect and take action
• How stories can actually help your clients get better results, after they’ve invested.
• The story your website should be telling (which might be very different from the one you’re currently telling).
• The underused storytelling opportunity hiding inside your lead magnets, courses and workshops.
• The surprising role stories can play in sales conversations - so they feel easy and natural, and never ‘salesy’.
• The simple question that could completely change where you look for stories in your business.

If you’re ready to stop thinking of stories as something you simply post - and start seeing all the places they could be working harder in your business - this episode is a must-listen.

Check out Susan’s audio trainings on Talks That Captivate, Courses That Connect and Launches That Convert here

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

When you’re looking for clarity in your business, it’s easy to assume the answers are somewhere outside of you. In another strategy, course, or expert telling you what your niche, message or offer should be.

But what if the answers you’ve been searching for have been hiding in your stories all along?

In this episode of The Business of Stories, Susan explores one of the most powerful, and underused ways to use storytelling in your business.

• The overlooked storytelling strategy that could completely change the way you build your business.
• Why looking outside yourself for clarity could be keeping your niche, message and offers feeling harder than they need to.
• The hidden clues in your past that can reveal the work you’re really here to do.
• How joining the dots between seemingly unrelated experiences can uncover your unique business sweet spot.
• The reason some marketing advice creates a full-body “no” and what your stories can reveal instead.
• How the golden threads in your journey can become something uniquely yours - and incredibly powerful in your business.

This inspiring episode will help you see storytelling in a completely different way - as a tool for understanding the golden threads that run through your journey, and building strong business foundations that feel completely aligned with who you are.

If you’re ready to stop searching outside yourself for the answers and start uncovering the gold that’s already in your stories, this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

What if the things you’ve spent years trying to hide, change or smooth over are actually the very things that could help you stand out?

What if the qualities you dismiss as flaws, quirks or weaknesses are exactly where your greatest strengths are hiding.

In this episode of The Business of Stories, Susan talks to Crazy Successful author John Spencer Williams about why success doesn’t always happen despite the things that make us different - sometimes, it happens because of them.

• The surprising reason your biggest flaw could also be one of your greatest advantages
• Why the instinct to fit in could be holding you back in your business.
• The one place to look when you can’t see what makes you different from everyone else.
• The “Crazy Idea” hiding in your work that could put you in a category of one.
• How something you’d never put on your CV could become a powerful reason people choose you.
• The stories you may be overlooking that could show people exactly what makes you different.

This fascinating conversation will help you look differently at the qualities, experiences and stories that make up your unique blend - including the ones you might have spent years wishing you could change.

If you’re ready to stop smoothing off the edges, lean into what makes you different and let your stories show people why that matters, this episode is a must-listen.

Check out John’s book & profile test at https://crazysuccessfulbook.com/

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

Hands up if you started your business because you wanted more freedom and flexibility?

I’m hazarding a guess you’ve got your hands up right now. I think we all did.

But, have you now got the ‘freedom’ you dreamed of?

In this episode of The Business of Stories, Susan talks to Emma Hine, who built a seven-figure business that looked incredibly successful from the outside, while behind the scenes she was working 90 hours a week - and had created what she describes as a “monster”.

Emma shares the deeply personal journey that forced her to rethink what success really means, why your business should support the life you want rather than consume it, and how doing less could actually be the key to growing more.

You'll discover:

• The hidden story that drove Emma to keep growing a business she knew was making her unhappy.
• Why the version of success that looks impressive from the outside can feel very different on the inside.
• The simple question that could completely change the way you think about your dream business.
• How to spot the “noise” that’s taking over your business - and know what’s worth keeping.
• Why constantly adding another offer, platform or strategy could actually be getting in the way of growth.
• The three questions Emma uses to decide what stays in her business — and what needs to go.

This honest and deeply moving conversation is a powerful reminder to question what you’re building, why you’re building it and what you really want your business to give you - so you can create success on your terms, with more clarity about what truly matters.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

Starting a podcast can feel exciting - until you start thinking about how it’s going to actually work?

What topics will you cover? What do you want people to get from it? And how do you create something that your listeners will want to come back to again and again?

As The Business of Stories celebrates its first birthday, Susan looks back on a year of podcasting and shares what went into creating it, what she’s loved, what she’s struggled with, and why having somewhere people can really immerse themselves in your world can be so powerful for your business.

You'll discover:

• The one thing every podcast, and every piece of content you create, needs for people to remember it.
• The two questions Susan asked herself before recording a single episode - and how they shaped everything that followed.
• The three things that gave Susan clarity on exactly what her podcast should sound and feel like.
• How to create a structure that feels familiar and consistent without boxing yourself in.
• The unexpected side of podcasting Susan wasn’t prepared for.
• And what Susan believes you should put into your podcast if you want listeners to feel like they already know you.

This insightful, behind-the-scenes episode will help you think differently about creating content people can go deep on, while giving you practical ideas for making it focused, consistent and unmistakably yours.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

In this final Summer Rewind episode of The Business of Stories, Susan revisits one of the most important conversations of the series - exploring the stories we tell ourselves and the impact they have on the way we show up in our business.

Through honest personal stories and practical mindset shifts, you'll discover how changing your inner narrative can help you become more visible, more confident, and more focused on the people you're here to help.

You'll discover:

• How the stories you're telling yourself could be holding your business back.
• The simple mindset shift that makes showing up feel lighter and more purposeful.
• How to stop making it about you. The life-changing advice Susan got that changed everything.
• How to recognise the "what if..." stories that are keeping you playing small.
• A powerful way to stop comparing yourself and start believing what's possible for you.
• Why being more you is the greatest advantage you have in business.

This uplifting episode is a powerful reminder that when you rewrite the story in your head, everything else becomes easier. Showing up feels more natural, sharing your stories feels more meaningful, and the people you're here to help are far more likely to find you.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

In this episode of The Business of Stories, Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell.

Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of.

• How to uncover the movement that's already taking shape within your business.
• Why the strongest messages begin with a belief, not a business plan.
• The powerful question that will completely change how you think about your business.
• How your own story could hold the seeds of a movement without you even realising it.
• Why people are drawn to businesses that stand for something bigger than what they sell.
• The simple exercise that helps you uncover the beliefs at the heart of your business.

This inspiring episode will help you find deeper meaning in your message, connect with the people who share your beliefs, and build a business that people don't just buy from, but genuinely want to be part of.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

In this episode of The Business of Stories, Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers.

Through powerful stories and real client examples, you'll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you bring to your business.

• How your pricing could be shaping people's perception of your business before they've even worked with you.
• The surprising story your prices might be telling without you even realising it.
• Why people don't buy based on price alone, and what they're really investing in.
• How to know whether your pricing truly reflects the value you create for your clients.
• The powerful link between pricing, energy, and attracting the right people to your business.
• Why understanding the transformation you create changes everything about how you price your offers.

This thought-provoking episode will help you see your pricing through a completely different lens, so you can communicate your value with more clarity, confidence and purpose.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide.

Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you.

• How to make it easy for the people who need you, to find you
• How a simple shift in perspective can completely change the way you show up in your business
• Recognising how your clients are really feeling before they find you, and how to make them feel safe, supported and ready to take the next step.
• The jungle metaphor that has helped hundreds of business owners reframe any worries about being “salesy”
• How to overcome the fear of putting your content out there, and what happens when you hold back
• A powerful visualisation that will inspire you to shine your light more brightly.

This inspiring episode will help you show up with more confidence, clarity, and purpose - and step fully into the person your ideal clients are looking for.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.

It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing.

But the truth is, your stories didn’t begin when your business did. They started long before that.

In this episode of The Business of Stories, Susan shares why every stage of your journey is filled with valuable stories, even if you're only just starting out, pivoting in a new direction, or building something completely different.

• The one thing that's far more powerful than having years of experience or a long list of testimonials.
• The biggest mistake people make when starting a business (and why waiting until you feel credible only holds you back).
• The simple shift that helps you stop worrying about what you don't have... and start using what you do.
• Why your business story didn't begin the day you launched - and where your most powerful stories really started.
• The story that builds credibility before you've ever worked with a paying client.
• How to know if you're sitting on stories that could transform your content without even realising it.

This value-packed episode is a powerful reminder that you don't need to wait until you feel more experienced or more successful before you start telling your stories.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

FREEBIES:

Download Susan’s storytelling blueprint for free here

Download her most popular masterclass: Be The Guide here

Download a free copy of The Business of Stories here

OFFERS:

Check out The Story Source here

Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:

Free 5 Day Challenge

Join Susan's free 5 day challenge from Monday 5th October - and learn how to share stories that do the selling for you. You'll get one small task to do each day, plus feedback and all your questions answered - and Susan will go live every night to help you share stories that create connection, build trust and inspire action. Grab your spot here at thebusinessofstories.com/5daychallenge - to join live or catch the replays.