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Have you ever realised that you’ve bought into the narrative that success has to be hard, and that nothing worth having comes easily?
Well, this episode is an invitation to look at what happens when you get clear about what you want - and the energy you bring to receiving it.
In this fun, honest, and surprisingly grounding episode of The Business of Stories, Susan shares unforgettable stories about ‘ordering’ from the Universe.
You’ll discover:
This uplifting and reassuring episode will help you reconnect with what you really want, show up with more belief and ease, and remember that your business doesn’t have to feel hard to be successful.
If you’re ready to trust what you’re building and bring more clarity, confidence, and openness to how you show up, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
So much can happen in a year. Not just in your business, but inside you.
In this reflective end-of-year episode, Susan explores the idea that every year creates new versions of you. Versions that didn’t exist twelve months ago.
You’ll also learn how to look back on your own year through the lens of story - not just what you did, but who you became.
You’ll discover:If you’re ready to honour who you’ve become, reflect on the moments that shaped you, and step into 2026 with intention and confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
So many of us move through our days feeling rushed, stretched, or a little bit unseen. And then, every so often, a moment stops us - and reminds us that we matter.
In this reflective festive episode of The Business of Stories, Susan speaks to something every human longs for: to be noticed, understood, and held with kindness, even for a second. And how simple acts of connection can shift everything.
You’ll hear why your stories matter more than you realise, why your impact extends far beyond what you can measure, and why ‘being seen’ is one of the greatest gifts you can give … to others, and to yourself.
You’ll discover:
This gentle, heartfelt episode will help you slow down, breathe, and reconnect with what truly matters – your voice, your impact, and the people you’re here to help feel seen.
If you’re ready to step into the new year with more clarity, compassion and confidence - and to honour the gift your stories really are - this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
What if you’re doing more than building a business? What if you’re building a movement?
So many of us have a chapter or conflict in our story that changed us. A moment we wish had been different, or a belief we couldn’t ignore any longer.
And yet, we rarely see how that tension is often the very thing that reveals what we stand for - and the beginnings of a movement we may already be leading.
In this episode of The Business of Stories, Susan explores how the friction inside your story - the thing that shaped you, stretched you, or woke you up - can become the catalyst for something much bigger than an offer, a programme, or a brand.
You’ll discover:This inspiring and practical episode will help you see your story, and your business, through a wider, more powerful lens.
If you’re ready to uncover what you stand for, honour the movement within your message, and lead with more clarity, compassion and confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
What happens when the story that shaped you is also the one you’re most afraid to share?
In this episode of The Business of Stories, Susan sits down with Storytelling Mastery member Jen Neil, who spent years hiding - held back by a chapter of her life that carried deep shame, grief, and a sense of failure.
Jen opens up about walking away from everything - her home, her business, her identity - and the long journey back to herself. You’ll hear how she rebuilt from the ground up, found the courage to tell the truth about her past, and slowly turned the very story she wanted to hide from … into the foundations of the thriving coaching practice she runs today.
If you’ve ever felt like a part of your past disqualifies you, makes you question how others will see you, or is safer kept quiet, Jen’s story will show you what’s possible when you stop hiding, and start reclaiming the strength you didn’t know you had.
You’ll discover:
This honest, powerful conversation will help you see your story with more compassion, and recognise the strength, wisdom and mission that may already be living inside the chapters you’ve been avoiding.
If you’re ready to rewrite how you see yourself, reclaim the parts of your story that shaped you, and use them to serve others, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
If you’d like to contact today’s guest Jen Neil, you can do so at storystrands.co.uk/contact-us
Or grab her free guide ‘10 Signs It Might Be Time to Refresh Your Story’ at storystrands.co.uk.
*
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for.
In this episode of The Business of Stories, Susan shares why those very chapters often hold the most strength, the most connection, and the most gold.
Through real life stories of celebs and clients, Susan shows how the hardest seasons can shape who you become and why sharing the challenging times (when you're ready) can deeply resonate with the people you want to help.
You’ll discover:
This honest and reassuring episode will help you honour your story, own your growth, and use even the hardest chapters to support the people you’re here to help.
If you’re ready to stop hiding the parts of your story that shaped you most, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
What do you do when your offer gets crickets, your posts fall flat, or people say they’re interested - and then disappear?!
In this episode of The Business of Stories, Susan shares the honest truth about what these moments mean, and why they’re rarely a reflection of your ability or the value you bring. She also opens up about her own journey of experimenting, refining, and slowly building a business that feels aligned, sustainable, and right for her.
You’ll learn how to take the emotion out of ‘things not working’, how to read feedback the right way, and how to keep moving forward with clarity and confidence, even on the messy days.
If you’ve ever wondered, “Is this normal?” or questioned your direction when something didn’t land, this episode will help you feel less alone … and far more empowered.
You’ll discover:
This motivating episode will help you reset, reconnect with your path, and see your business with more clarity and compassion.
If you’re ready to build a business that feels aligned and work through the dips with confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
What truly sets you apart when others are offering the same?
In this episode of The Business of Stories, Susan shares why everything from your background, values and quirks to your lessons and lived experiences create a unique blend no one else can replicate. And, how you can use that to make sure your positioning feels aligned, your messaging gets easier, and clients see the real value you bring.
Susan also shares practical places to look for your uniqueness and how to thread what’s different about you into your offers, content, and conversations - without feeling like you’re bragging.
If you’ve ever wondered “what makes me different?” this episode will help you see it, own it, and share it.
Here are the highlights:
This inspiring episode will help you stand in your value, attract the right clients, and build a business that feels fully aligned with who you are.
If you’re ready to stop downplaying what makes you different and start showing up with clarity and confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide Masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
If keeping your stories simple, concise and compelling is a challenge for you, and you struggle to know what to cut out, what to keep in, and how to make sure you don’t lose the emotion in your posts or emails, then this episode of The Business of Stories is for you.
Join Susan Payton as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time!
Here are the highlights:
This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives.
If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
If you’ve ever felt awkward about showing up online, uncomfortable promoting your work, or worried about coming across as ‘salesy’, this episode of The Business of Stories is for you.
Join Susan Payton as she shares one of the most powerful storytelling concepts of all - the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why your clients don’t need another hero in their story - they need you, as their guide.
Susan reveals how understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you. You’ll see why showing up as the guide is what creates trust, connection, and the feeling of relief your ideal clients are longing for.
Here are the highlights:
This inspiring episode will help you step fully into the person your ideal clients are looking for. If you’re ready to stop worrying about being too visible and start showing up with confidence, clarity, and purpose - so you can serve - this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Download my Be The Guide masterclass here
https://thebusinessofstories.com/betheguide/
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
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