The Business of Stories with Susan Payton

The Business of Stories with Susan Payton

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The Business of Stories with Susan Payton episodes

  • Episode 20: Your energy is shaping your results - Getting a bit woo!

    Have you ever realised that you’ve bought into the narrative that success has to be hard, and that nothing worth having comes easily?

    Well, this episode is an invitation to look at what happens when you get clear about what you want - and the energy you bring to receiving it.

    In this fun, honest, and surprisingly grounding episode of The Business of Stories, Susan shares unforgettable stories about ‘ordering’ from the Universe.

    You’ll discover:

    1. How being clear and specific about what you want changes what you receive
    2. Why the energy you bring to your content, conversations and offers, can impact your results more than you think
    3. Why clarity, belief, and openness matter just as much as strategy when it comes to attracting clients, income, and opportunities.
    4. How doubt, fear, or bracing for disappointment quietly blocks results
    5. How to stay open to receiving - even when life or business feels messy
    6. And a simple way to shift your energy before your next launch, offer, or big ask

    This uplifting and reassuring episode will help you reconnect with what you really want, show up with more belief and ease, and remember that your business doesn’t have to feel hard to be successful.

    If you’re ready to trust what you’re building and bring more clarity, confidence, and openness to how you show up, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here

    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    25 min
  • Episode 19: Who You Became in 2025 - And the Moments That Shaped You

    So much can happen in a year. Not just in your business, but inside you.

    In this reflective end-of-year episode, Susan explores the idea that every year creates new versions of you. Versions that didn’t exist twelve months ago. 

    You’ll also learn how to look back on your own year through the lens of story - not just what you did, but who you became.

    You’ll discover:
    • How moments you barely notice at the time can quietly shape who you become
    • A daily exercise to find your stories of strength, insight, connection, rediscovery, letting go, growth, and choosing yourself
    • How keeping your stories simple helps people stay engaged - and actually remember your message
    • Why looking ahead through the lens of story can be more powerful than traditional goal setting
    • The value of focusing on who you want to become, not just what you want to achieve
    • How to think about growth, evolution and alignment as you step into 2026

    If you’re ready to honour who you’ve become, reflect on the moments that shaped you, and step into 2026 with intention and confidence, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.


    24 min
  • Episode 18 - A Christmas Eve story - The gift of being seen

    So many of us move through our days feeling rushed, stretched, or a little bit unseen. And then, every so often, a moment stops us - and reminds us that we matter.

    In this reflective festive episode of The Business of Stories, Susan speaks to something every human longs for: to be noticed, understood, and held with kindness, even for a second. And how simple acts of connection can shift everything.

    You’ll hear why your stories matter more than you realise, why your impact extends far beyond what you can measure, and why ‘being seen’ is one of the greatest gifts you can give … to others, and to yourself.

    You’ll discover:

    • Why being seen and acknowledged is a primal need we all share
    • How small acts of humanity can change the course of someone’s day
    • How your stories help people feel understood, connected, and less alone
    • Why your impact is always bigger than what you can see
    • How to honour yourself through the imperfect, emotional, beautiful chaos of Christmas
    • And a practical action step, to make someone else feel valued and remembered

    This gentle, heartfelt episode will help you slow down, breathe, and reconnect with what truly matters – your voice, your impact, and the people you’re here to help feel seen.

    If you’re ready to step into the new year with more clarity, compassion and confidence - and to honour the gift your stories really are - this episode is a must-listen. 


    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    11 min
  • Episode 17: How to turn your message into a movement

    What if you’re doing more than building a business? What if you’re building a movement?

    So many of us have a chapter or conflict in our story that changed us. A moment we wish had been different, or a belief we couldn’t ignore any longer.

    And yet, we rarely see how that tension is often the very thing that reveals what we stand for - and the beginnings of a movement we may already be leading.

    In this episode of The Business of Stories, Susan explores how the friction inside your story - the thing that shaped you, stretched you, or woke you up - can become the catalyst for something much bigger than an offer, a programme, or a brand. 

    You’ll discover:
    • How your story can become the foundation of the movement you’re quietly building
    • Why movements don’t begin with offers or strategies - but with the beliefs you hold most deeply
    • The simple sentence that uncovers the ‘injustice’ your work is here to change
    • Inspiring stories of those whose hardest seasons and struggles became catalysts for meaningful change
    • Listener Q&A: How to use storytelling to shift a cultural narrative
    • And a practical action step on sharing what you believe - and stand for

    This inspiring and practical episode will help you see your story, and your business, through a wider, more powerful lens.

    If you’re ready to uncover what you stand for, honour the movement within your message, and lead with more clarity, compassion and confidence, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    27 min
  • Episode 16: Turning shame into strength - When you finally stop hiding

    What happens when the story that shaped you is also the one you’re most afraid to share?

    In this episode of The Business of Stories, Susan sits down with Storytelling Mastery member Jen Neil, who spent years hiding - held back by a chapter of her life that carried deep shame, grief, and a sense of failure.

    Jen opens up about walking away from everything - her home, her business, her identity - and the long journey back to herself. You’ll hear how she rebuilt from the ground up, found the courage to tell the truth about her past, and slowly turned the very story she wanted to hide from … into the foundations of the thriving coaching practice she runs today.

    If you’ve ever felt like a part of your past disqualifies you, makes you question how others will see you, or is safer kept quiet, Jen’s story will show you what’s possible when you stop hiding, and start reclaiming the strength you didn’t know you had.

    You’ll discover:

    • Why shame-filled or ‘messy’ chapters are often the ones that shape your deepest gifts and purpose
    • How Jen rebuilt her identity after losing everything, and why hiding kept her stuck
    • The moment she realised the thing she was most afraid to share was the exact thing her clients needed
    • What changes when you shift from sharing your story as the hero (or victim!) … to sharing it as the guide
    • How to share hard stories safely, intentionally and from the scar, not the wound

    This honest, powerful conversation will help you see your story with more compassion, and recognise the strength, wisdom and mission that may already be living inside the chapters you’ve been avoiding.

    If you’re ready to rewrite how you see yourself, reclaim the parts of your story that shaped you, and use them to serve others, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

    If you’d like to contact today’s guest Jen Neil, you can do so at storystrands.co.uk/contact-us

    Or grab her free guide ‘10 Signs It Might Be Time to Refresh Your Story’ at storystrands.co.uk.

    *

    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.


    26 min
  • Ep 15: When your story comes with a feeling of shame or failure

    So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for.

    In this episode of The Business of Stories, Susan shares why those very chapters often hold the most strength, the most connection, and the most gold. 

    Through real life stories of celebs and clients, Susan shows how the hardest seasons can shape who you become and why sharing the challenging times (when you're ready) can deeply resonate with the people you want to help.

    You’ll discover:

    • How to know what to share (and what not to) when a chapter feels raw, painful or vulnerable
    • The power of sharing from the scar, not the wound, and why timing matters
    • How to tell honest stories without feeling like a victim, or worrying that people will pity you.
    • Five simple steps to sharing a difficult story with purpose, clarity, and impact
    • Why owning your story builds trust, relatability, and respect even when things didn’t go to plan
    • A powerful reminder that your audience doesn’t need the whole story to benefit from the wisdom that came from it

    This honest and reassuring episode will help you honour your story, own your growth, and use even the hardest chapters to support the people you’re here to help. 

    If you’re ready to stop hiding the parts of your story that shaped you most, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    24 min
  • Ep 14: What to do when your offer doesn’t sell - and how to build a business you love

    What do you do when your offer gets crickets, your posts fall flat, or people say they’re interested - and then disappear?!

    In this episode of The Business of Stories, Susan shares the honest truth about what these moments mean, and why they’re rarely a reflection of your ability or the value you bring. She also opens up about her own journey of experimenting, refining, and slowly building a business that feels aligned, sustainable, and right for her.

    You’ll learn how to take the emotion out of ‘things not working’, how to read feedback the right way, and how to keep moving forward with clarity and confidence, even on the messy days.

    If you’ve ever wondered, “Is this normal?” or questioned your direction when something didn’t land, this episode will help you feel less alone … and far more empowered.

    You’ll discover:

    • The one simple question that helps you stay aligned and in love with your business
    • Why business is an experiment and how to use feedback without spiralling into self-doubt
    • Why consistency, repetition, and showing up more than once are essential for sales
    • The motto that keeps Susan grounded in every launch
    • The simple (but powerful) mindset shift that keeps you going when things feel uncomfortable
    • How to remove the emotion from your business results (and keep it for your stories instead)

    This motivating episode will help you reset, reconnect with your path, and see your business with more clarity and compassion.

    If you’re ready to build a business that feels aligned and work through the dips with confidence, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    21 min
  • Ep 13: The secret ingredients that make your business irresistible

    What truly sets you apart when others are offering the same?

    In this episode of The Business of Stories, Susan shares why everything from your background, values and quirks to your lessons and lived experiences create a unique blend no one else can replicate. And, how you can use that to make sure your positioning feels aligned, your messaging gets easier, and clients see the real value you bring.

    Susan also shares practical places to look for your uniqueness and how to thread what’s different about you into your offers, content, and conversations - without feeling like you’re bragging. 

    If you’ve ever wondered “what makes me different?” this episode will help you see it, own it, and share it.

    Here are the highlights:

    • How your unique blend of stories, skills, and life experiences set you apart in a world of lookalike businesses
    • Why embracing who you are matters just as much as what you do.
    • How to uncover the hidden gifts, superpowers or magic touches that make your work one of a kind (even if you don’t realise it)
    • How your challenges, hobbies, and even random interests can become part of your business magic.
    • How leaning into what you bring to your work will help you say no to things (and people) that aren’t aligned and build a business that makes you happy 
    • And a simple way to start weaving your unique blend into how you show up today.

    This inspiring episode will help you stand in your value, attract the right clients, and build a business that feels fully aligned with who you are. 

    If you’re ready to stop downplaying what makes you different and start showing up with clarity and confidence, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

    Download my Be The Guide Masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:

    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    28 min
  • Ep 12: The simple structure behind every great story - and how you can use it

    If keeping your stories simple, concise and compelling is a challenge for you, and you struggle to know what to cut out, what to keep in, and how to make sure you don’t lose the emotion in your posts or emails, then this episode of The Business of Stories is for you.

    Join Susan Payton as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time! 

    Here are the highlights:

    • How two broke designers turned three mattresses into a billion-dollar brand
    • Why packing too much into your story will confuse your audience, and the easy fix that keeps them hooked from start to finish.
    • The simple, five-word structure behind every great movie, book and story - and how to use it in your stories
    • Why the ‘but’ in your story is where the emotion and connection lives.
    • Listener Q&A: Making your stories concise and compelling without losing their emotion or impact
    • And a practical action step on taking your audience on a journey in five simple steps.

    This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives. 

    If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.



    24 min
  • Ep 11: How to show up as the person your ideal client is searching for

    If you’ve ever felt awkward about showing up online, uncomfortable promoting your work, or worried about coming across as ‘salesy’, this episode of The Business of Stories is for you.

    Join Susan Payton as she shares one of the most powerful storytelling concepts of all - the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why your clients don’t need another hero in their story - they need you, as their guide.

    Susan reveals how understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you. You’ll see why showing up as the guide is what creates trust, connection, and the feeling of relief your ideal clients are longing for.

    Here are the highlights:

    • Understanding the role you play in your client’s journey and how they need you to show up for them
    • Being a light for your ideal clients, and how to make it easy for the people who need you to find you.
    • Recognising how your clients are really feeling before they find you, and how to make them feel safe and relieved to work with you
    • The simple shift in your positioning that changes everything, and allows you to show up as the person your ideal client is looking for
    • The power of meeting them with empathy, showing them the path they need to take and helping them navigate uncertainty and fear
    • How showing up more - not less - is serving your clients and making it easy for them to find you, and get what they want.
    • Listener Q&A: Overcoming the fear of putting your content out there and what happens when you hold back
    • And a practical action step on sharing a story about who has guided you and helped you become who you are today

    This inspiring episode will help you step fully into the person your ideal clients are looking for. If you’re ready to stop worrying about being too visible and start showing up with confidence, clarity, and purpose - so you can serve - this episode is a must-listen.

    If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]


    Download my Be The Guide masterclass here

    https://thebusinessofstories.com/betheguide/

    Download a free copy of The Business of Stories here


    Grab The Storyteller’s Starter Pack here


    Check out Storytelling Mastery here 


    About your host Susan Payton:


    When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

    In fact, that moment completely changed her business - and her life.

    Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

    Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

    Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

    In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

    See my bio here 

    And my speaker page here



    Connect with Susan:


    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

    Facebook: https://www.facebook.com/SusanPaytonUK/

    Instagram: https://www.instagram.com/thebusinessofstories/


    Produced by Winter Audio.


    23 min

About The Business of Stories with Susan Payton

From the publisher's feed

In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life.