If keeping your stories simple, concise and compelling is a challenge for you, and you struggle to know what to cut out, what to keep in, and how to make sure you don’t lose the emotion in your posts or emails, then this episode of The Business of Stories is for you.

Join Susan Payton as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time! 

Here are the highlights:

• How two broke designers turned three mattresses into a billion-dollar brand
• Why packing too much into your story will confuse your audience, and the easy fix that keeps them hooked from start to finish.
• The simple, five-word structure behind every great movie, book and story - and how to use it in your stories
• Why the ‘but’ in your story is where the emotion and connection lives.
• Listener Q&A: Making your stories concise and compelling without losing their emotion or impact
• And a practical action step on taking your audience on a journey in five simple steps.

This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives. 

If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Download my Be The Guide masterclass here

https://thebusinessofstories.com/betheguide/

Download a free copy of The Business of Stories here

Grab The Storyteller’s Starter Pack here

Check out Storytelling Mastery here 

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here 

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.