So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for.

In this episode of The Business of Stories, Susan shares why those very chapters often hold the most strength, the most connection, and the most gold. 

Through real life stories of celebs and clients, Susan shows how the hardest seasons can shape who you become and why sharing the challenging times (when you're ready) can deeply resonate with the people you want to help.

You’ll discover:

• How to know what to share (and what not to) when a chapter feels raw, painful or vulnerable
• The power of sharing from the scar, not the wound, and why timing matters
• How to tell honest stories without feeling like a victim, or worrying that people will pity you.
• Five simple steps to sharing a difficult story with purpose, clarity, and impact
• Why owning your story builds trust, relatability, and respect even when things didn’t go to plan
• A powerful reminder that your audience doesn’t need the whole story to benefit from the wisdom that came from it

This honest and reassuring episode will help you honour your story, own your growth, and use even the hardest chapters to support the people you’re here to help. 

If you’re ready to stop hiding the parts of your story that shaped you most, this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Download my Be The Guide Masterclass here

https://thebusinessofstories.com/betheguide/

Download a free copy of The Business of Stories here

Grab The Storyteller’s Starter Pack here

Check out Storytelling Mastery here 

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here 

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.