You might be listening today just because this episode is titled “Leads Don’t Matter” when you’re really thinking “of course they do!”. You’re right, leads DO matter, but only if you have a follow up system in place to nurture those leads all the way to that official client status. If you don’t have these systems in place, you are leaving money on the table. Friends, you don’t need more leads. You just need detailed, documented systems in place! 

You could be little ahead of the game because you are using a CRM (Customer Relationship Manager or, as I like to call it a way to Connect, Reach out, and Monetize, but a CRM is not even beneficial if you don’t have systems and work flows built into it! In this episode, I am breaking down every step of my lead follow-up system as well as my system for on-boarding new clients.