In Part 1, thanks to all the AB testing Armin has been doing lately, he now has a very clear picture of his customer demographic, which is going to serve him very well now that he is moving more into marketing Vitamin Buddy.

We’re so close to finishing the Tribes now that leaders, Ben and Henry agreed it was time to slow it down and have some fun. So the Startup Tribe are off to HomeFarm this evening- a beautiful glamping site just a tube ride away from central London. They are going to kick it back, share some stories and just enjoy each other. Because of this, both Armin and Maria join me by phone. 

For more information on our Tribe programmes, visit escapethecity.org/tribes