Identifying your ideal customers and matching your services to their needs may perhaps be the most essential steps for business growth. As an entrepreneur, it is vital to know who is buying what you are selling. You must connect with your intended audience, also known as your qualified prospects. In this episode, Cheryl McCants, your Marketing Momma, shares a few tips on ways to get to know your ideal customer and how to create a productive marketing experience for them and yourself. 

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