With his viral LinkedIn post about how athletic trainers are not maximizing their possible revenue streams after the implementation of the NIL in collegiate athletics, Toby Brooks PhD MBA ATC poses the question of how can ATs maximize our worth monetarily?

As we have declared athletic trainers as the Jack and Jills of all trades, why are we not maximizing our utility and versatility and monetizing off of it?

Athletic Trainers have the already established work ethic and skills that transfer very easily while being resourceful and resilient, we are very mobile in our professional skill sets, now leverage them. 

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