Stephanie Lowther just embarked on one of the most difficult entrepreneurial endeavors, acquiring an established business. Randy and Shelby interview Stephanie about the process of transitioning from an employee to an owner and the caveats that accompany change. We discuss the process of aquation monetarily, strategic, operationally, and most importantly the transfer of leadership.

How can someone smoothly take over a leadership operation without rocking the boat?

www.proactiveathletictherapy.com

We discuss the challenges and processes involved in business acquisition, the importance of leadership in athletic therapy, and the relationships built during this journey. In this conversation, Stephanie Lowther discusses her journey in establishing a stable athletic therapy practice, emphasizing the importance of a solid marketing strategy and community engagement. She shares insights on the growth of Carleton Place, her experiences in unusual sporting events, and her aspirations for the future of her practice. Stephanie highlights her leadership style, focusing on open communication and trust-building with her team, and explains her personalized approach to treatment. Additionally, she addresses the referral processes in athletic therapy and the evolving landscape of healthcare in Canada.

Takeaways

• Acquiring an existing business can provide a solid foundation for growth.
• Strong relationships are crucial in business transitions.
• Understanding financials is key in any business acquisition.
• The importance of having a supportive team during transitions.
• Navigating legal and accounting aspects is essential in acquisitions.
• Maintaining the original mission and values of a business is important.
• Entrepreneurship can be a fulfilling path for athletic trainers and therapists
• Marketing plans are essential for business growth.
• Community engagement is key to client retention.
• Experiences in diverse sporting events enrich professional growth.
• Future aspirations include expanding the practice and community partnerships.
• Open communication fosters trust within a team.
• Building relationships with established clinicians is crucial during transitions.

Many athletic trainers work as per diem ATs and run their own small businesses. Old Glory Bank simplifies the process of opening a business account, helping to ease the financial complexities of getting started.

Randy and Shelby sit down with Tiffany Savage from Old Glory Bank to discuss the importance of knowing the values of the companies you do business with. Financial freedom starts with choosing the right banking institution—one that supports your journey rather than restricting it. The right bank aligns with your long-term financial goals, giving you control over your financial future.

But what happens when a bank decides your beliefs are "unethical" or "dangerous" and cuts off your financial access?

Old Glory Bank is a transparent financial institution committed to serving customers who value traditional American principles, free speech, and Second Amendment rights. How can they help you achieve your personal and business financial goals?

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The McFadden Project

Do you know a veteran experiencing homelessness? We'd like to help them get back into our financial system with a free bank account. Email us at [email protected]

Discussing the intersection of banking and athletic training. Tiffany shares her journey in the banking industry, the founding of Old Glory Bank, and how it aims to support small businesses and athletes through personalized banking solutions. The conversation highlights the importance of trust in both athletic training and banking, the innovative features of Old Glory Bank, and the bank's commitment to customer engagement and feedback. In this conversation, Tiffany Savage discusses the mission and vision of Old Glory Bank, emphasizing its commitment to community banking, financial education, and support for veterans and small businesses. The discussion covers the bank's innovative services, including a focus on student athletes and the expansion into digital banking. Tiffany highlights the importance of personalized banking relationships and the bank's advocacy for customer rights through the Banking Bill of Rights. The conversation also touches on the challenges faced by CBD businesses in banking and the McFadden Project aimed at supporting homeless veterans.

In the evolution of recovery technology, we talk with David Jack the director partnerships at Rapid Reboot on the evolution of the company and negotiation tactics on how to get the best technology into your athletic training clinic.

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We discuss the evolution of recovery technology, the unique features of Rapid Reboot's products, and the importance of quality in athletic training equipment. David shares insights from his journey into athletic training, emphasizing the need for effective recovery solutions in sports medicine. In this conversation, David Jack shares his journey through athletic training, from his education at the University of Utah to his experiences in professional athletics. He discusses the transition from being an athletic trainer to working in recovery technology with Rapid Reboot, highlighting the evolution of recovery methods and the future of sports medicine. David also delves into product development, unique applications of recovery technology, and personal experiences that showcase the benefits of these innovations. The conversation concludes with information on how to contact Rapid Reboot and a special discount offer for listeners.

Shelby and Randy sit down with Vice President of the Industrial Athletic Training Society Chris Proctor. We talk about specific aspects of the industrial athletic training setting. Is there a difference in treating athletes compared to industrial athletes that are making a paycheck?

www.industrialats.com

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We discuss the unique challenges and opportunities within industrial athletic training, emphasizing the importance of preventative care, the misconceptions surrounding athletic trainers, and the evolving compensation landscape in the field. The conversation highlights the need for effective communication and education to gain buy-in from industrial athletes and the significance of demonstrating the return on investment (ROI) for companies employing athletic trainers. This conversation explores the evolving role of athletic trainers, emphasizing the importance of work-life balance, long-term health considerations, and the impact of environmental factors like heat on workers. The discussion highlights the need for a holistic approach to care, the influence of athletic trainers in industrial settings, and the consequences of self-medication among workers. The speakers advocate for proactive measures to ensure the safety and well-being of both athletes and industrial workers.

To The Bone Crosses over internationally with Athletic Therapy Now to interview Glen Bergeron about the history of Athletic Therapy in Canada and its close relation to Athletic Therapy in the US.

This conversation explores the history and evolution of athletic therapy in Canada, featuring insights from Glenn Bergeron, a prominent figure in the field. The discussion covers the origins of the Canadian Athletic Therapists Association (CATA), the transition from trainers to therapists, pivotal moments in the profession's history, the establishment of professional standards, and the growing recognition of athletic therapists in clinical and community settings. The speakers also address the changing scope of practice and the future of athletic therapy in the healthcare landscape. In this conversation, Glen Bergeron discusses the similarities and differences between athletic therapists and athletic trainers, emphasizing the collaborative efforts between Canada and the US through the International Arrangement for Athletic Training and Therapy. He highlights the ongoing push for provincial registration in Canada, the challenges faced in achieving regulation, and the future of athletic therapy as a recognized profession within the healthcare system. The discussion also touches on the importance of professional development and the role of athletic therapists in addressing healthcare shortages.

Shelby sits down with Canadian Athletic Therapist Ashley Burr, host of Athletic Therapy Now, to talk about the process of certification for athletic therapist in Canada. With Canada's growing population of 3,000+ certified athletic therapists across the country, they are facing some of the same growing pains that the US encountered with the evolution of athletic training.

The conversation explores the differences between athletic training in the U.S. and athletic therapy in Canada, including the certification process, the role of continuing education, and the scope of practice for athletic therapists. Ashley shares her personal journey into the field, the motivation behind her podcast, and the importance of professional development in athletic therapy. The episode also touches on the relationship between athletic therapists and physicians, as well as the insurance and billing practices in Canada. In this conversation, Shelby Daly and Ashley Burr discuss the intricacies of athletic therapy and athletic training, focusing on certification requirements, continuing education, liability insurance, and the differences between athletic therapy and physiotherapy. They explore job settings for athletic therapists, the process of practicing in Canada, and the future of athletic therapy in both Canada and the US. The discussion highlights the importance of maintaining certification and staying updated in the field, as well as the challenges faced by professionals in both countries.

Shelby sits down with Chad Starkey to talk about Athletic Training salary surveys. He is currently working with his colleagues Cailee Welch Bacon and Julie Cavallario to gather and analyze data from NATA Athletic Training job postings.

They have successfully completed one year of tracking trends and averages in the athletic training job market. Additionally, we explore various factors that contribute to accurately capturing an athletic trainer’s value through compensation.

athletictrainingdata.com

We explore trends in compensation, the impact of education and job titles on salaries, and the challenges athletic trainers face in negotiating their pay. The discussion also touches on gender disparities in salaries and the role of the NATA in providing salary data and resources. The conversation concludes with reflections on the future of athletic training salaries and the potential impact of name, image, and likeness (NIL) deals in collegiate sports. In this conversation, Shelby Daly and Chad Starkey delve into the evolving landscape of athletic training, discussing the implications of increased athlete sponsorships, the importance of liability insurance, and the need for standardization in valuing athletic trainers. They explore the role of athletic trainers in injury prevention, the complexities of return on investment for schools, and the future of athletic training practices. The discussion emphasizes the importance of data collection and engagement within the profession to enhance the value and recognition of athletic trainers.

Athletic trainers are experts in risk management, preparedness, and understanding the demands of their sport—but what happens when an organization is constantly inventing new extreme sports that push human performance to the limit?

Shelby and Randy sit down with Dr. Marco Milano, MS, DPT, COMT, to discuss the unique opportunities he's encountered while working at the Red Bull Performance Center in Santa Monica, CA.

How can medical professionals best prepare for high-risk situations and the unique personalities of extreme athletes? As Marco advances in his career, he's now bringing the cutting-edge resources from the Red Bull Performance Center to the general public in San Diego, proving that age is just a number when it comes to peak performance.

If you want to connect with Marco, you can visit his website

www. milanophysicaltherapy.com

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Marco shares insights from his international background, the importance of curiosity in the field, and the challenges of working with a diverse range of athletes. The conversation delves into the innovative training methods at Red Bull, the cultural shifts in action sports, and the preparation for unpredictable injuries. Marco emphasizes the significance of collaboration among athletes and the continuous learning process in athletic training. In this conversation, Marco Milano discusses his journey in supporting athletes through simplified programs, integrating mental conditioning, and transitioning to private practice. He emphasizes the importance of creating a community-focused clinic that caters to both athletes and the general public. Marco shares insights on the U.S. healthcare system, highlighting the need for better patient education and accessibility. He concludes with parting thoughts on adaptability and the importance of learning from mistakes.

Shelby and Randy sit down with Jake Alexander and Paige Carman, ATC, from Collins Sports Medicine to discuss the company's vital role in the sports medicine community.

The conversation covers Collins' journey—from its beginnings as a surgical supply company to the expansion of a sister company dedicated to sports medicine supplies. Collins has always put its customers first, setting itself apart from competitors with its commitment to personal service—you always have a direct line to "Mama Collins."

Randy and Jake explore the evolution of medical care in the military, addressing the shift in mindset that seeking medical attention is not a sign of weakness but a necessity. They also highlight the increasing role of athletic trainers in military settings.

Paige shares insights into her crucial role in understanding customer needs, ensuring Collins delivers the best products for athletic trainers' daily operations. Meanwhile, Jake discusses how his leadership philosophy reinforces Collins' mission of transparency and top-tier customer support for athletic trainers for the best outcomes.

For all your athletic training supply needs, visitwww.collinssports.com

Collins Sports Medicinewww.collinssports.com

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How do you elevate your PRN coverage? Shelby sits down with Jennifer Barrett and Kelly Morgan from Elite 7 Sports Medicine to discuss the new frontier of telemedicine care. Are athletic trainers providing adequate care post-event? Elite 7 is setting a new precedence of care with post-event support and accessibility for the athlete's long-term care.

With telemedicine, athletic trainers could have more autonomous control over their schedule and patient load, which in result could help decrease burn out and compensation restrictions.

www.e7sportsmedicine.com

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Sponsors of this episode:

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