In this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened.

You can watch the podcast here: https://www.youtube.com/watch?v=CJWm72mUM2k&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://twitter.com/awlilnatty/status/1613617928896741381?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1613946615936450561%7Ctwgr%5E46c0b299cb3e3be68b555868efcc45738b4e1e29%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fnews.sky.com%2Fstory%2Fsainsburys-axes-advert-after-online-backlash-over-womens-safety-12787132

https://www.retailgazette.co.uk/blog/2023/01/sainsburys-ad-backlash/

https://www.mirror.co.uk/news/uk-news/sainsburys-apologises-axes-clothing-ad-28973246

https://www.linkedin.com/posts/joyannboyce_quick-breakdown-of-sainburys-advert-context-activity-7020714335492546560-UxVy?utm_source=share&utm_medium=member_desktop

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company