Marketing Made Inclusive

It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.

Be sure to let us know what you want to see for season three! See you after the break! 

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Ep 31: How to Make Your SEO Inclusive with Crystal Carter

Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing

Ep 34: How will AI affect Graphic Design with Liz Mosley

Ep 25: Inclusive Design Deep Dive with Eriol Fox

Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts

Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne

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In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.

They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI. 

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Laura’s LinkedIn

Laura’s website

Taught by Humans LinkedIn

Taught by Humans website

Taught By Humans YouTube

Useful links:

Chat GPT

Reinforcement learning

Drake and The Weekend Deep Fake

‘Be Right Back’ Black Mirror Episode

Claude

GPTs

‘White Christmas’ Black Mirror Episode

Supabase

Enniskillen Christmas Ad

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In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences. 

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Useful links:

The 4 Ps of Marketing

What is Cause Marketing

What is ESG

Black People Who Hike

Beautiful Silence ad

Nike Lunar New Year ad

American Greetings ad

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In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.

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Useful links:

Atomic Smash

W3C Accessibility Standards Overview

Midjourney Imagine Art

Chat GBT

Google Bard

Dharmesh Shah

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Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.

They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.

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LinkedIn

Instagram

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Instagram

Website

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Listen to Jess’ previous episode on the podcast here

Small Is Beautiful: A Study of Economics As If People Mattered

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In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.

Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.

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Useful links:

Burger King, Women Belong in the Kitchen

Warburtons Mad about the Bread with Samuel L Jackson

Warburtons GoodBagels with Robert De Niro

Sainsbury's, Gravy Song

Innocent Christmas Advert

Bic International Women’s Day ad

Netflix tweet

Surreal Celebrity Names Campaign

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It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right. 

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Useful links:

Ritz The Gathering: Where There's Love, There's Family

Ritz A Taste of Welcome

Alia’s Worth the Wait Samosas

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In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!

Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!

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The Building Your Brand Podcast

Design your own branding course

Website

LinkedIn

Instagram

TikTok

YouTube

Twitter

Useful links:

Canva

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Pepsi new logo

Olympics logo controversy

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In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.

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LinkedIn

Instagram

Threads

AI tools mentioned:

Daily Motion

Fireflies

Otter

Vocify

Campaigns mentioned:

Norwich City Samaritans

Uber One

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In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.

Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.

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You can find the transcript here.

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Western ad.

Middle Eastern Ad.

Both ads compared.

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