In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing.

You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSU

Sign up to the newsletter here: https://www.arimacompany.com/newsletter

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

Universal design: https://cdrnys.org/blog/advocacy/ronald-mace-and-his-impact-on-universal-design/

Microsoft Inclusive Design Suite: https://inclusive.microsoft.design/

Social Media Accessibility: Inclusive Design Tips for 2023: https://blog.hootsuite.com/inclusive-design-social-media/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023. 

This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.

Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA

You can find the transcript here: https://www.arimacompany.com/marketin...

Useful links:

Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy

Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269

Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground

Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained

Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU 

BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0

Arima & Co newsletter: https://www.arimacompany.com/newsletter

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arim...

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the podcast here: https://www.youtube.com/watch?v=iMkvH5uqFTA

Useful links:

Info on Pride flags

You can hear more about spotlight, saturation and normalisation here

'How are you portraying love in marketing?' blog

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.

Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the episode on YouTube here: https://www.youtube.com/watch?v=dloiNcWu17g&ab_channel=JoyannBoyce

Useful links:

https://open.spotify.com/episode/7aWWizuX8YSGrkosiK3qyN?si=6f57a86974a4434b

https://www.teenvogue.com/story/latine-vs-latinx-what-young-people-think

https://www.unilever.com/news/press-and-media/press-releases/2021/unilever-says-no-to-normal-with-new-positive-beauty-vision/#:~:text=London%20%2D%20Unilever%20today%20announced%20it,Positive%20Beauty%20vision%20and%20strategy.

https://open.spotify.com/episode/7dTZifo9nrzFCbzIYRqxRv?si=1d0dcefcc59346a4

https://www.obv.org.uk/news-blogs/fury-over-doves-racist-advert

https://www.independent.co.uk/news/uk/politics/fried-chicken-boxes-knife-crime-home-office-london-a9058936.html

https://www.glamourmagazine.co.uk/article/sainsburys-advert-racism

https://www.youtube.com/watch?v=ZA1PMtKNWsg&ab_channel=HyundaiUSA

You can find Sonia at:

https://inclusivemarketing.co/

https://www.linkedin.com/in/soniaethompson/

https://twitter.com/soniaethompson

https://www.instagram.com/soniaethompson/

http://www.gothompsonmedia.com/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.

Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the episode on YouTube here: https://www.youtube.com/watch?v=L1wddz-tWqo&feature=youtu.be&ab_channel=JoyannBoyce

Useful links:

https://corq.studio/

https://www.instagram.com/beulahdavina/?hl=en

https://www.instagram.com/the_brooksbrother/

https://www.sevensixagency.com/influencer-network

http://www.mslgroup.co.uk/paygap

https://www.arimacompany.com/blog/the-influencer-pay-gap-ksxpl

https://www.sevensixagency.com/blog/sevensix-influencer-pricing-report

https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc

You can find SevenSix Agency here:

https://www.sevensixagency.com/

https://www.linkedin.com/company/sevensix-agency/

https://twitter.com/sevensixagency

https://www.instagram.com/sevensixagency/

You can find Charlotte here:

https://www.charlottesevensix.com/

https://www.linkedin.com/in/charlotte-sevensix/

https://twitter.com/charlotteseven6

https://www.instagram.com/charlottesevensix/

https://open.spotify.com/show/0MkbX7ufdNxcsY3GFJ3Q4T?si=7b77eb4cc9b74dd8&nd=1

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing.

You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast

You can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab_channel=JoyannBoyce

Useful links:

https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photos

https://www.bbc.co.uk/news/av/uk-england-bristol-45496564

https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/

https://www.dove.com/uk/stories/campaigns/showus.html

https://www.canva.com/photos/search/natural--women/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign.

Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference speaker and host of his own podcast, Azeem Digital Asks.

You can watch the episode on Youtube here: https://www.youtube.com/watch?v=bvyXOHcAoBw&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.dove.com/uk/stories/campaigns/showus.html

https://open.spotify.com/episode/1jup91eZXyCWguyB2QvWdE?si=c3da664b3ecb43c1

https://www.arimacompany.com/blog/what-is-inclusive-marketing

https://www.womenintechseo.com/

https://techspark.co/shift-speaker-database/

https://twitter.com/PayGapApp/status/1501247888319516675

https://twitter.com/flaminhaystacks/status/1633375741516627970

You can find Azeem at:

https://iamazeemdigital.com/

https://twitter.com/AzeemDigital

https://www.linkedin.com/in/azeema1/

https://open.spotify.com/show/0kG7pYN6SKOVUNyb1ZIvMB

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day.

You can watch the podcast here: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=382s&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.internationalwomensday.com/

https://www.unwomen.org/en/news-stories/in-focus/2023/03/in-focus-international-womens-day?gclid=Cj0KCQjwk7ugBhDIARIsAGuvgPbeihgtNOorSzOXhysood97XymW3AHWzgNi_EZT5_lzb7FHQVlItR4aApIVEALw_wcB

https://www.un.org/en/observances/womens-day/background

https://twitter.com/PayGapApp

https://www.scottishwidows.co.uk/yourfuture.html

https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc

https://twitter.com/candiwrites/status/1633477525522333696

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann breaks down how love can be portrayed inclusively in marketing, both in terms of Valentine's Day and the mundanity of everyday love.

You can watch the podcast here: https://www.youtube.com/watch?v=meAs6ey_Zhw&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://www.arimacompany.com/blog/how-are-you-portraying-love-in-marketing

https://www.campaignlive.co.uk/article/nuclear-family-fallout-brands-missing-quiet-revolution/1397712

https://www.youtube.com/watch?v=1z0jfP2gCIs&ab_channel=JohnLewis

https://www.olebmedia.com/how-to-market-to-people-with-disabilities/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing.

Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns. 

You can watch the episode on Youtube here: https://www.youtube.com/watch?v=s45XArMWm1A&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.captions.ai/

https://www.amazon.co.uk/Algorithms-Oppression-Search-Engines-Reinforce/dp/1479837245

https://joyofodu.com/2018/05/31/search-project-designed-to-divide/

https://www.linkedin.com/pulse/how-ethically-navigate-black-creator-economy-joy-ofodu/?trk=public_post-content_share-article

https://corporate.target.com/press/releases/2022/05/Target-Provides-Update-on-Commitment-to-Spend-2-Bi

https://www.about.sainsburys.co.uk/news/latest-news/2022/20-07-2022-sainsburys-invests-in-uk-retail-first-incubator-programme-for-black-businesses

https://www.nfl.com/causes/porlacultura/

https://www.dove.com/uk/stories/about-dove/ending-hair-discrimination.html

https://www.edelman.com/work/vaseline-see-my-skin

https://www.pexels.com/

https://annenberg.usc.edu/research/aii

You can find Joy at:

https://joyofodu.com/

https://www.datingunsettled.com/

https://www.instagram.com/joyofodu/

https://twitter.com/JoyOfodu

https://www.linkedin.com/in/joyofodu/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company