Marketing Made Inclusive

Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu


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In this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing.


Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns. 


You can watch the episode on Youtube here: https://www.youtube.com/watch?v=s45XArMWm1A&ab_channel=JoyannBoyce


The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast


Useful links:

https://www.captions.ai/

https://www.amazon.co.uk/Algorithms-Oppression-Search-Engines-Reinforce/dp/1479837245

https://joyofodu.com/2018/05/31/search-project-designed-to-divide/

https://www.linkedin.com/pulse/how-ethically-navigate-black-creator-economy-joy-ofodu/?trk=public_post-content_share-article

https://corporate.target.com/press/releases/2022/05/Target-Provides-Update-on-Commitment-to-Spend-2-Bi

https://www.about.sainsburys.co.uk/news/latest-news/2022/20-07-2022-sainsburys-invests-in-uk-retail-first-incubator-programme-for-black-businesses

https://www.nfl.com/causes/porlacultura/

https://www.dove.com/uk/stories/about-dove/ending-hair-discrimination.html

https://www.edelman.com/work/vaseline-see-my-skin

https://www.pexels.com/

https://annenberg.usc.edu/research/aii


You can find Joy at:

https://joyofodu.com/

https://www.datingunsettled.com/

https://www.instagram.com/joyofodu/

https://twitter.com/JoyOfodu

https://www.linkedin.com/in/joyofodu/


You can find Joyann at: https://twitter.com/joyannboyce


You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

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Marketing Made InclusiveBy Joyann Boyce