In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023. 

This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.

Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA

You can find the transcript here: https://www.arimacompany.com/marketin...

Useful links:

Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy

Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269

Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground

Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained

Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU 

BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0

Arima & Co newsletter: https://www.arimacompany.com/newsletter

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arim...

https://www.instagram.com/arima_company/

https://twitter.com/arima_company