Marketing Made Inclusive

Ep 18: Inclusive Marketing Across the Globe with Sonia Thompson


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In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.


Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.


You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast


You can watch the episode on YouTube here: https://www.youtube.com/watch?v=dloiNcWu17g&ab_channel=JoyannBoyce


Useful links:

https://open.spotify.com/episode/7aWWizuX8YSGrkosiK3qyN?si=6f57a86974a4434b

https://www.teenvogue.com/story/latine-vs-latinx-what-young-people-think

https://www.unilever.com/news/press-and-media/press-releases/2021/unilever-says-no-to-normal-with-new-positive-beauty-vision/#:~:text=London%20%2D%20Unilever%20today%20announced%20it,Positive%20Beauty%20vision%20and%20strategy.

https://open.spotify.com/episode/7dTZifo9nrzFCbzIYRqxRv?si=1d0dcefcc59346a4

https://www.obv.org.uk/news-blogs/fury-over-doves-racist-advert

https://www.independent.co.uk/news/uk/politics/fried-chicken-boxes-knife-crime-home-office-london-a9058936.html

https://www.glamourmagazine.co.uk/article/sainsburys-advert-racism

https://www.youtube.com/watch?v=ZA1PMtKNWsg&ab_channel=HyundaiUSA


You can find Sonia at:

https://inclusivemarketing.co/

https://www.linkedin.com/in/soniaethompson/

https://twitter.com/soniaethompson

https://www.instagram.com/soniaethompson/

http://www.gothompsonmedia.com/


You can find Joyann at: https://twitter.com/joyannboyce


You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

...more
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Marketing Made InclusiveBy Joyann Boyce