In this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened.

You can watch the podcast here: https://www.youtube.com/watch?v=CJWm72mUM2k&ab_channel=JoyannBoyce

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://twitter.com/awlilnatty/status/1613617928896741381?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1613946615936450561%7Ctwgr%5E46c0b299cb3e3be68b555868efcc45738b4e1e29%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fnews.sky.com%2Fstory%2Fsainsburys-axes-advert-after-online-backlash-over-womens-safety-12787132

https://www.retailgazette.co.uk/blog/2023/01/sainsburys-ad-backlash/

https://www.mirror.co.uk/news/uk-news/sainsburys-apologises-axes-clothing-ad-28973246

https://www.linkedin.com/posts/joyannboyce_quick-breakdown-of-sainburys-advert-context-activity-7020714335492546560-UxVy?utm_source=share&utm_medium=member_desktop

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode. Joyann discusses intersectionality in marketing with Andy Thornton. They cover a variety of topics including Hubspot automation, the difference between diversity and inclusion and inclusive recruitment.

Andy is a senior digital marketing executive at Noisy Little Monkey.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://schoolofsexed.org/

https://www.noisylittlemonkey.com/

https://www.leedsbeckett.ac.uk/-/media/files/schools/school-of-education/final-leeds-beckett-1102-global-majority.pdf

https://wuka.co.uk/

https://www.linkedin.com/posts/jamie-miles_christmas-advert-trends-2022-ugcPost-7006566833617010688-huy0?utm_source=share&utm_medium=member_desktop

https://www.youtube.com/watch?v=lYehD-VniBE&ab_channel=Co-op

https://www.co-operative.coop/media/news-releases/co-op-switches-off-christmas-tv-advert-to-spotlight-community-led-food#main

https://www.youtube.com/watch?v=pcSP1r9eCWw&ab_channel=StarbucksUK

https://www.fox6now.com/news/jb-whisky-christmas-commercial-grandfather-wears-makeup-transgender-acceptance

You can find Andy here:

https://twitter.com/humansatsuma

https://www.instagram.com/humansatsuma/

https://www.linkedin.com/in/andy-thornton/

https://www.amazon.co.uk/Rebekahs-Secret-Grandpa-Andy-Thornton/dp/1521068895

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In a follow-up to last week's episode (Ep 8: The Importance of Visual Representation with jess Hellens), Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

https://www.savagex.co.uk/

https://www.creativebloq.com/news/pride-2022-logos

https://www.channel4.com/press/news/channel-4-strengthens-guidance-portrayal-disability-tv

https://www.thedrum.com/opinion/2021/12/06/why-disability-representation-matters-brands

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens.

Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad.

Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or for themselves. She is also the founder of J D H Communications, a creative PR and marketing agency.

You can watch the podcast here: https://www.youtube.com/watch?v=Ur5BLS5CgHQ

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Bodyform Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0&ab_channel=BodyformUK

Gillette First Shave, the Story of Samson: https://www.youtube.com/watch?v=AR-JkiNQ_Ro&ab_channel=CBS17

https://www.congobrands.com/brands/prime-hydration

https://drinkprime.uk/

https://www.techstylefashiongroup.com/savage-x-fenty

https://impactful.ninja/how-ethical-is-savage-x-fenty/

https://www.fabletics.com/yitty-by-lizzo

https://www.thesun.co.uk/fabulous/5088865/fashion-website-advertising-plus-size-tights-using-thin-models/

You can find Jess Hellens here:

Twiter: https://twitter.com/jesshellens

Wild Coworking: https://www.wildcoworking.com/

Wild Coworking LinkedIn: https://www.linkedin.com/company/wild-coworking/

J D H Communications: https://www.jdhcommunications.uk/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Inclued at: https://www.inclued.ai/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann Boyce goes through some of the things you can look out for when trying to make your social media marketing inclusive. This starts from the beginning with strategy, through to content and data.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Influencer Pay Gap Report: http://www.mslgroup.co.uk/paygap

https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive

You can find Joyann at: https://twitter.com/joyannboyce

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

In this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation.

Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the podcast Beyond the Hashtag.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Racist Dove Campaign: https://creativeworksmarketing.ca/went-wrong-doves-soap-ad/

Algorithms of Oppression by Safiya Noble: https://safiyaunoble.com/research-writing/

https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive

https://www.bcorporation.net/en-us/certification#:~:text=B%20Corp%20Certification%20is%20a,chain%20practices%20and%20input%20materials.

https://www.investopedia.com/terms/c/corp-social-responsibility.asp

https://www.techradar.com/news/live/live-blog-twitter-chaos-whats-going-on

https://www.dailymail.co.uk/femail/article-7083559/Influencer-Arii-2-6-million-followers-sell-36-T-shirts.html

https://www.wired.com/story/what-is-the-metaverse/

https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq

https://time.com/5947727/whitney-wolfe-herd-bumble/

You can find Natalie Sherman here:

LinkedIn: https://www.linkedin.com/in/natsherman/

Twitter: https://twitter.com/Nat_lucks

Naturally Social: https://www.naturallysocial.co.uk/

Beyond the Hashtag: https://open.spotify.com/episode/4toXHVX5eDQX4vgSLfqnkZ

You can find Joyann at: https://twitter.com/joyannboyce

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark.

Useful links:

https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketing

https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/

https://www.ae.com/intl/en/c/aerie/cat4840006

https://yitty.fabletics.com/

https://www.sciencedirect.com/science/article/abs/pii/S1740144518305448?via%3Dihub#sec0065

https://www.businessinsider.com/nikes-plus-size-mannequin-is-a-brilliant-business-decision-2019-6?r=US&IR=T

https://www.youtube.com/watch?v=F9K5IS-inHs&ab_channel=JAX

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event?

Useful links:

https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study

https://www.refinery29.com/en-us/2019/07/237347/h-m-racist-hoodie-controversy-diversity-problem

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing.

Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a big role in shaping the big, jolly Santa character we know and love today."

You can read more about Santa Clause wearing red here: https://www.coca-cola.co.uk/our-business/faqs/is-it-true-santa-is-red-because-of-coca-cola

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/what-is-inclusive-marketing

https://trailhead.salesforce.com/content/learn/modules/inclusive-marketing-practices

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce

In a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing

https://www.thedrum.com/news/2020/10/12/gory-glory-the-evolution-period-advertising

https://www.forbes.com/sites/jamiewareham/2020/07/09/new-campaign-wants-you-to-know-transgender-people-have-periods-too/

https://www.essity.com/company/breaking-barriers-to-well-being/stories-and-videos/slices-of-life/slice5-time-to-talk/its-time-we-talk-about-periods/

https://www.lbbonline.com/news/latest-bodyform-and-libresse-campaign-breaks-boundaries-with-bloodnormal

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce