In this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation.

Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the podcast Beyond the Hashtag.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Racist Dove Campaign: https://creativeworksmarketing.ca/went-wrong-doves-soap-ad/

Algorithms of Oppression by Safiya Noble: https://safiyaunoble.com/research-writing/

https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive

https://www.bcorporation.net/en-us/certification#:~:text=B%20Corp%20Certification%20is%20a,chain%20practices%20and%20input%20materials.

https://www.investopedia.com/terms/c/corp-social-responsibility.asp

https://www.techradar.com/news/live/live-blog-twitter-chaos-whats-going-on

https://www.dailymail.co.uk/femail/article-7083559/Influencer-Arii-2-6-million-followers-sell-36-T-shirts.html

https://www.wired.com/story/what-is-the-metaverse/

https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq

https://time.com/5947727/whitney-wolfe-herd-bumble/

You can find Natalie Sherman here:

LinkedIn: https://www.linkedin.com/in/natsherman/

Twitter: https://twitter.com/Nat_lucks

Naturally Social: https://www.naturallysocial.co.uk/

Beyond the Hashtag: https://open.spotify.com/episode/4toXHVX5eDQX4vgSLfqnkZ

You can find Joyann at: https://twitter.com/joyannboyce