In this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark.

Useful links:

https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketing

https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/

https://www.ae.com/intl/en/c/aerie/cat4840006

https://yitty.fabletics.com/

https://www.sciencedirect.com/science/article/abs/pii/S1740144518305448?via%3Dihub#sec0065

https://www.businessinsider.com/nikes-plus-size-mannequin-is-a-brilliant-business-decision-2019-6?r=US&IR=T

https://www.youtube.com/watch?v=F9K5IS-inHs&ab_channel=JAX

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce