In a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues.

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing

https://www.thedrum.com/news/2020/10/12/gory-glory-the-evolution-period-advertising

https://www.forbes.com/sites/jamiewareham/2020/07/09/new-campaign-wants-you-to-know-transgender-people-have-periods-too/

https://www.essity.com/company/breaking-barriers-to-well-being/stories-and-videos/slices-of-life/slice5-time-to-talk/its-time-we-talk-about-periods/

https://www.lbbonline.com/news/latest-bodyform-and-libresse-campaign-breaks-boundaries-with-bloodnormal

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce