In this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event?

Useful links:

https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study

https://www.refinery29.com/en-us/2019/07/237347/h-m-racist-hoodie-controversy-diversity-problem

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce