In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing.

Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a big role in shaping the big, jolly Santa character we know and love today."

You can read more about Santa Clause wearing red here: https://www.coca-cola.co.uk/our-business/faqs/is-it-true-santa-is-red-because-of-coca-cola

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful links:

https://www.arimacompany.com/blog/what-is-inclusive-marketing

https://trailhead.salesforce.com/content/learn/modules/inclusive-marketing-practices

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company

You can find Joyann at: https://twitter.com/joyannboyce