In this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens.

Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad.

Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or for themselves. She is also the founder of J D H Communications, a creative PR and marketing agency.

You can watch the podcast here: https://www.youtube.com/watch?v=Ur5BLS5CgHQ

The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast

Useful Links:

Bodyform Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0&ab_channel=BodyformUK

Gillette First Shave, the Story of Samson: https://www.youtube.com/watch?v=AR-JkiNQ_Ro&ab_channel=CBS17

https://www.congobrands.com/brands/prime-hydration

https://drinkprime.uk/

https://www.techstylefashiongroup.com/savage-x-fenty

https://impactful.ninja/how-ethical-is-savage-x-fenty/

https://www.fabletics.com/yitty-by-lizzo

https://www.thesun.co.uk/fabulous/5088865/fashion-website-advertising-plus-size-tights-using-thin-models/

You can find Jess Hellens here:

Twiter: https://twitter.com/jesshellens

Wild Coworking: https://www.wildcoworking.com/

Wild Coworking LinkedIn: https://www.linkedin.com/company/wild-coworking/

J D H Communications: https://www.jdhcommunications.uk/

You can find Joyann at: https://twitter.com/joyannboyce

You can find Inclued at: https://www.inclued.ai/

You can find Arima at:

https://www.arimacompany.com/

https://www.linkedin.com/company/arimacompany

https://www.instagram.com/arima_company/

https://twitter.com/arima_company