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Ep 31: Marketing Internationally: McDonald's Case Study
In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Western ad.
Middle Eastern Ad.
Both ads compared.
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
View all episodes
By Joyann BoyceIn this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Western ad.
Middle Eastern Ad.
Both ads compared.
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website