Thriving in the partner ecosystem takes more than great tech. In this episode of #shifthappens, Vince Menzione, founder of Ultimate Partner and former Microsoft executive, shares what it takes to succeed in a hyperscaler-driven economy. From the rise of agentic AI to the evolution of co-selling and marketplace strategies, Vince unpacks how companies can navigate constant disruption. With decades’ worth of experience, he reminds us that at the heart of it all is trust, alignment, and the people behind the partnerships.