#shifthappens in the Digital Workplace Podcast

Most AI strategies treat every initiative as the same kind of project. Ori Marom, program manager innovation at the Port of Rotterdam, argues that’s where strategy breaks down. In this episode of #shifthappens, Ori shares what three decades of operational AI looks like at Europe’s largest port, where over 30,000 vessels pass through each year, and failure affects critical national infrastructure. He makes the case that automation and augmentation are not interchangeable; each demands a different approach to workforce engagement, risk, and stakeholder buy-in. He also explains how connected data and digital twin platforms are enabling real-time, multi-agent orchestration, and why starting with purpose – not enthusiasm – is what separates lasting impact from expensive experimentation.

Healthcare organizations say patient data is secure. Paul Swider, CEO and Chief AI Officer of RealActivity, argues that security and patient control are not the same thing. In this episode, he explains why centralized healthcare systems remain attractive ransomware targets, why patients often have limited visibility into how their data is used, and why the next phase of AI governance starts when the patient owns the agent. He also explores why the 21st Century Cures Act has already redrawn the perimeter, and what that means for AI hasn't fully landed in most governance conversations yet. 

Paul walks through how he granted an AI agent access to his medical record, why a single-patient agent has a smaller attack surface than a centralized electronic health record (EHR) system, and why healthcare leaders should evaluate AI against today's care outcomes rather than on the expectation of perfection.

Moving AI into production requires clarity on what AI is allowed to do and who is accountable for the outcome. In Part 2 of our two-part series, Luise Freese returns to walk through how organizations can design AI agents with clear boundaries, embed governance directly into delivery, and build the operating model needed to scale. She also shares her 90-day approach for turning an early-stage proof-of-concept into a repeatable, production-ready capability.

Organizations aren't short on AI enthusiasm — they're short on the ability to turn that enthusiasm into anything that actually runs. In Part 1 of our two-part series, Luise Freese, developer, consultant, and author breaks down why so many AI initiatives stall after the demo. She covers how to evaluate use cases with intent, why data readiness shapes everything AI can deliver, and what leaders should be asking to turn early momentum into lasting operational capability.

Most companies think they have a messaging problem. In reality, they haven't defined who they are and their place in the market. 

In this episode of #shifthappens, Mike Damphousse, co-founder of Category Design Advisors and co-author of The Category Creation Formula, breaks down why standing out goes beyond being better than the competition. When you own the category, the market doesn't compare you to others — it chooses you on your terms. He explains how category design moves beyond marketing into company-wide strategy, why AI alone won't differentiate your business, and how the most successful companies shape how the market thinks before competitors can.

GenAI has industrialized social engineering. The human entry point is now automated, personalized, and scalable, and that changes how security leaders must defend. 

In this #shifthappens episode, Andrew Carr, Managing Director and Global Head of Threat Management for Booz Allen Hamilton's Commercial Incident Response team, joins AvePoint Chief Brand Officer Dux Raymond Sy and AvePoint Chief Risk, Privacy, and Information Security Officer Dana Simberkoff to unpack what's genuinely new about AI-driven attacks — and what organizations need to do about it.  

Drawing on frontline incident response across healthcare, financial services, manufacturing, and more, Andrew explains why attackers no longer need to compromise systems to extract millions, why built-in trust is now a liability, and why the fundamentals that have been ignored for too long – zero trust, data classification, least privilege – are exactly what this moment demands. He also breaks down how AI should be used in defense: not as autopilot, but as a human-augmented layer that triages, prioritizes, and buys decision-makers the time they no longer have. 

Most organizations gave everyone access to AI — and then watched them use it as a search engine.  

In this episode of #shifthappens, Marco Galimberti, CEO of Venchi Asia Pacific, explains why the real shift is AI use. Drawing from his experience leading a global premium brand across manufacturing, retail, and consumer engagement, Marco breaks down where AI creates immediate value (process automation, pattern recognition, shift optimization) and where the longer-term opportunity lies: transforming how brands understand and respond to what customers actually want.  

The conversation covers why data overabundance is more dangerous than data scarcity, why AI currently works better in the hands of experienced professionals who can verify its outputs, why education systems need to prioritize fundamentals over tools, and why leaders who use AI openly and normalize it across their teams are the ones driving real adoption.

AI readiness doesn't start with AI; it starts with the infrastructure most organizations overlook. In this episode of #shifthappens, Lior Bela, Business Director for Microsoft Intune, breaks down what it actually takes to prepare managed service providers (MSPs) and their customers for AI adoption, and why skipping the foundation creates more risk than it solves. 

Lior explains why cloud-native environments are the prerequisite, not the afterthought, for AI success — comparing the journey to paving a road before driving a car on it. He discusses how legacy tooling and on-prem comfort create a growth ceiling, why AI agents should be governed with the same guardrails as employees, and what happens when organizations fail to offer sanctioned AI tools: shadow AI fills the gap. 

The conversation also covers the three-tier path to AI maturity, from baseline alignment to assisted automation to full autonomy, and why building trust in AI follows the same arc as trusting a driverless car. Lior closes with a practical 30-day action plan any MSP can follow: learn, experiment in a sandbox, and deploy on low-risk, high-impact processes.

AI is reshaping how work gets done — but the deeper shift is where control sits. Increasingly, that control lives in the browser. 

In this episode of #shifthappens, Arunesh Chandra, Head of Product for Microsoft Edge for Business, breaks down how the browser has evolved into the environment where employees access information, interact with tools, and engage with AI. As this layer takes on greater responsibility, it brings control, visibility, and governance closer to the flow of work. 

That change is prompting organizations to rethink how oversight is applied within the systems employees use every day.

AI is already shaping how data in healthcare is accessed, exchanged, and used across clinical, operational, and development workflows. 

In this episode of #shifthappens, Kuma Partner and Executive Vice President of Privacy & Security Jenn Johnson explains why traditional governance approaches are being stretched — and where leaders need to respond differently. Drawing on real-world experience, Jenn outlines how established HIPAA foundations still matter, yet why AI forces organizations to rethink long‑held assumptions about consent, authorization, vendor risk, and data transparency.