Virtual CMO for B2B Tech Companies Mark Donnigan shares his philosophy: Don’t compete – create. In this #shifthappens episode, Mark explains how it’s not the perfect plan that wins in the AI era but the team that can move fast and keep improving. He reveals how to reshape marketing teams into nimble “marketing pods,” hand repetitive work to AI, and give people more time for the creative, strategic work that actually gets buyers to say “yes.”