This week’s episode, we welcome our friend Johnny Persón into the Studio. We chat about walking five wide on the Beltline, what makes up a FRED, run club culture in ATL, living life in such an active city, running fashion brands, what’s driving design for the 25-35 year old guy, and why the brands getting the attention aren’t the ones everyone is wearing. We also go deep on how it’s hard to find good jeans, how pricing strategy in apparel is impacted by advertising on Meta, explaining the wild west of TikTok shop, the importance of being tapped into culture, brands as world builders, Hotel Corazon, and how hard it is the execute (everyone’s got ideas). Lastly, we get his vision for the future of Aug11, and does half-wheeling exist in running? (spoiler alert: it does).

This is a full-throttle episode. Everywhere you get podcasts.

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