Pinky Yee is a wife, mother, sustainability advocate and the President and CEO of Pure Essential Specialist Corp (PESC). The company is most known for their LivClean brand, a line of cleaning products made from 100% natural and sustainable ingredients like pure calamansi essential oil, baking soda, and sugar cane vinegar.

Her philosophy is using locally sourced and plant-based raw materials to make completely natural and biodegradable products that contain no toxic chemicals and still being able to deep clean and disinfect while ensuring safety. Thus, it is ensured that her products called Cleaning Vinegar with Calamansi, Dishwashing Concentrate with Calamansi, and All Natural Anolyte Disinfectant kills 99.9% of bacteria and pathogens while being safe. Because of her products, she was recently awarded as the year's Woman Innovator during the Go Negosyo Inspiring Filipina Entrepreneurs for 2022 awarding ceremony.

Yee also made the announcement about releasing her new products, skin whitening soaps called FIRST Skincare. This product is the first to combine Swiss technology and has received an overwhelming amount of positive views.

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