This week we are in the studio and joined by Aaron Gouw, Co-founder & Chief Product Officer of Carbs Fuel, a new sports nutrition company making a huge impact in the endurance world. They chat with Aaron about riding in Golden, founding Carbs remotely, the importance of simplification and affordability, grams of carbs per dollar, girl math and athlete math, washing gels, branding process, developing product, pitching to manufacturers, and why you don’t ask for MOQ’s. They also go deep on what causes GI distress, runners versus cyclists fueling views, what elite level marathoners require, short crank arms (155’s!), the future of CARBS, and why they won’t be doing a cocktail line (Chad’s idea).