If you’ve done any sort of research on how to market your music or grow your fanbase, you’ve likely heard the phrase “building your personal brand” somewhere along the way. “Branding” is a hot buzz word amongst social media influencers and online educators. But the truth is, it’s always been a key part of any successful business or organization. But knowing that it’s important, and knowing how to actually utilize it for your self or your band, are not the same.

That’s why I’m so excited about this conversation with Nur-D (Matt Allen). Nur-D fully demonstrates all the ways that having a strong personal brand can benefit your musical career. Besides his long list of industry credits and accolades, Nur-D has a dedicated and growing fanbase, tons of media attention, and new opportunities coming in everyday.

The best part, is that Nur-D has created this brand simply by being his true, authentic self online. It’s not the only way to develop a brand, but it is one of simplest. And often, it’s the most sustainable strategies for a solo artist.

I think there is A TON of helpful stuff in here if you want to see the big picture of branding for musicians. And when you’re ready to start doing the work yourself, I’ve got a free branding guide that can help you get started. 

Full transcript and show notes

Connect with the Guest:

🔗 Nur-D Website

🔗 Nur-D Instagram

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🙏 Thank You

This podcast is made possible by the hard work, expertise, and commitment of my team: Max Greene and Joey Biehn. I'm forever grateful. And thank YOU, for listening.

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