In this episode, J. Lohr Co-Owner and CBO Cynthia Lohr and Marketing Manager Josh Baldovino host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant.

The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world.

Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting.

Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.

Timestamps

02:19 Evolution of Wine Media

03:43 The Role of Competition in Wine Criticism

07:37 Connecting Wine with Lifestyle

09:32 The Importance of Fun in Wine Culture

10:16 Exploring Wine and Food Pairings

14:14 The Future of Wine Media

22:02 Data-Driven Storytelling in Wine

28:03 Personal Inspirations and Journaling

33:36 The Joy of Physical Books

36:07 Wine and Fashion: A Perfect Pairing

38:33 Hot Ones and Media Curiosity

40:41 Reflecting on a Storied Career

45:15 Creating and Inspiring in the Wine Industry

56:03 Would You Rather: Wine Edition

Connect with Susan Kostrzewa

www.resplendentink.com

🎥 Watch Next:

Blind Tasting Chardonnay with Cynthia Lohr

https://www.youtube.com/watch?v=MzStljXk7no&t=0s

Taste Along:

https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend

https://www.jlohr.com/wines/2023-f-g-vineyard-pinot-blanc

🍷 Visit J. Lohr

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