Join Brenden Wood, Red Winemaker at J. Lohr, as he takes us through an in-depth masterclass on blending wines.

Alongside Assistant Tasting Room Manager Suzanne O'Toole and Marketing Manager Josh Baldovino, Brenden demonstrates the intricacies of blending Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc, and Petit Verdot to achieve ideal wine profiles for both Old World and Paso Robles styles.

Learn about the science and artistry behind wine blending, the significance of minute percentage changes, and the team dynamics involved in creating J. Lohr's flagship Cabernets.

Whether you're a wine enthusiast or a casual drinker, this episode offers fascinating insights into the meticulous process of crafting premium wines.

Cheers!

Timestamp:

00:00 Introduction to Cabernet Blending

00:20 The Science Behind Winemaking

00:45 Meet the Experts

01:29 Blending Process Explained

01:56 Tasting and Analyzing Varietals

03:04 Characteristics of Different Wines

06:07 Blending Techniques and Goals

14:10 Old World vs New World Blends

14:49 Practical Blending Session

29:45 Blending Wine: The 60-40 Experiment

30:09 Challenges of Wine Sampling

30:45 Smell and Taste: The 60-40 Blend

31:49 Finding the Perfect Blend

33:05 The Pressure of Winemaking

34:19 Team Collaboration in Blending

39:43 The Science and Art of Winemaking

42:38 Exploring Different Blends

57:05 Final Thoughts and Future Episodes

Learn more:

https://www.jlohr.com/vinetotable

Taste along:

J. Lohr Hilltop Cabernet Sauvignon

https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon

Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/ ⁨@JLohrWines⁩

Join us as we delve into the process of crafting the 2024 J.Lohr Arroyo Vista Chardonnay.

Dave Muret, Senior Marketing Director, and Josh Baldovino, Marketing Manager, team up with Kristen Barnhisel, Winemaker, White Wine, to explore the nuances of blending different lots. Discover the impact of concrete eggs, neutral and new oak barrels, and various Chardonnay clones on the final blend.

This episode provides an insightful look into the meticulous steps involved in winemaking, complete with tasting notes, blending trials, and discussions on the unique qualities of Monterey Chardonnay.

Perfect for wine enthusiasts eager to learn about the artistry and science behind an exceptional bottle of Chardonnay.

Timestamps:

00:00 Introduction

00:40 Exploring Wine Components and Blending

01:04 Meet the Winemakers: Josh and Dave

01:27 Diving into the Concrete Egg and Oak Barrels

02:28 Tasting and Comparing Different Blends

04:55 Blending Techniques and Wine Characteristics

12:22 Challenges and Strategies in Winemaking

24:45 Final Thoughts and Blending Trials

25:38 Experimenting with Wine Ratios

26:07 Influencing the Family's Decision

26:36 Blending and Sampling

27:15 Discussing Clone 76 and Blending Techniques

28:28 Comparing Vintages and Tasting Notes

32:49 Monterey Chardonnay Characteristics

37:42 Creating an Old World Style Blend

45:47 Final Thoughts and Recommendations

Learn more:

https://www.jlohr.com/vinetotable

Taste along:

J. Lohr Arroyo Vista Chardonnay

https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay

Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/@jlohrwines

Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley!

In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape.

Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content.

The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content.

Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!

Timestamp

00:00 Introduction to Going Viral and Influencer Marketing

00:44 Welcome to the Podcast

01:08 What is Cohley?

01:31 The Evolution of Content Creation

03:35 Understanding Influencers and UGC

05:49 The Importance of Shares and Engagement

10:35 Strategies for Brands in Influencer Marketing

12:57 Wine and Personal Stories

23:47 The Role of Pairing in Wine Marketing

26:15 Exploring Wine Pairings

27:02 The Versatility of Pinot Noir

28:45 Wine Industry and Digital Marketing

33:31 Content Creation and Influencer Marketing

40:54 Personal Wine Experiences

43:43 Overrated or Underrated: Social Media Trends

46:10 AI in Content Creation

49:35 Final Thoughts and Wrap-Up

Learn more about Cohley:

https://www.cohley.com/

Taste along:

J. Lohr Estates Riverstone Chardonnay

https://www.jlohr.com/wines/2023-riverstone-chardonnay

J. Lohr Fog’s Reach Pinot Noir

https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir

J. Lohr Hilltop Cabernet Sauvignon:

https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon

Follow us on Social Mediahttp://facebook.com/jlohrwines

Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)

Tiktok: https://www.tiktok.com/@jlohrwines

Join Rhonda Motil, J. Lohr VP of Marketing, and Josh Baldovino, Marketing Manager, as they host Meredith May, Publisher and Editor-in-Chief, and Bill Brandel, COO of the Tasting Panel Magazine and SOMM Journal.

Discover their unique journeys into the wine industry, the evolution of their publications, and the secrets behind their success.

From starting in radio to buying and growing renowned wine magazines, Meredith and Bill share their stories, insights on industry trends, and the importance of storytelling in wine marketing.

All while enjoying a live wine tasting session and learning about the amazing events and adventures they've produced with top wine and spirits professionals.

Learn more about their magazines:

https://sommjournal.com/

https://www.tastingpanelmag.com/

⏰ Timestamps:

00:00 Introduction to the Podcast

00:59 Journey into the Wine Industry

02:37 Meredith's Story: From Radio to Wine

04:53 Bill's Story: From Restaurants to Wine Sales

06:41 Building the Magazines

08:03 Challenges and Successes in Publishing

14:13 The Importance of Print in a Digital Age

17:01 Iconic Moments and Events

19:49 Blind Tasting Process

21:10 The Art of Wine Descriptions

21:47 Tasting Notes and Wine Characteristics

22:29 The Elegance of Paso Robles Wines

24:27 Unveiling the Pure Paso Blend

25:29 The Evolution of Pure Paso

27:50 The Role of Wine Reviews and Events

33:17 Trends in Wine Journalism

34:55 Favorite Wine and Food Pairings

37:19 Breaking Wine Myths

39:26 Promoting Wine Education and Sustainability

🍷 Taste Along:

2023 J. Lohr Gesture RVG

https://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend

2023 J. Lohr Pure Paso Proprietary Red Wine:

https://www.jlohr.com/wines/2023-pure-paso

📲 Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/@jlohrwines

Join Chief Brand Officer Cynthia Lohr and Marketing Manager Josh Baldovino, as they sit down with Holly Smith and Todd Haney from Tomato- Thyme to discuss what it takes to create a community gem.

From the origins of their restaurant to the importance of hospitality and adapting to customer preferences, Holly and Todd share their experiences and insights.

They also delve into their favorite food and wine pairings, the significance of J. Lohr's Touching Lives program, and the role of community in their success. Get ready for stories, laughs, and fantastic pairings in this heartwarming episode of Share The Lohr Podcast. Cheers!

00:00 Introduction and Community Connection

00:48 Welcome to the Share the Lord Podcast

02:54 Tomato Time's Origin Story

04:02 Favorite Dishes and Pairings

12:56 The Pantry Challenge

23:10 Consumer Preferences and Trends

26:58 Farming Stories and Community Legacy

27:44 The Local Cheers: Building Community

28:55 Creating a Welcoming Atmosphere

33:11 Supporting Breast Cancer Awareness

43:13 Wine Pairing Game

50:12 Restaurant Highlights and Conclusion

Learn more about Tomato-Thyme:

https://www.tomato-thyme.com/

Taste along:

J. Lohr Estates Riverstone Chardonnay

https://www.jlohr.com/wines/2023-riverstone-chardonnay

J. Lohr Seven Oaks Cabernet Sauvignon

https://www.jlohr.com/wines/2022-seven-oaks-cabernet-sauvignon

J. Lohr Carol's Vineyard Cabernet Sauvignon

https://www.jlohr.com/wines/2021-carols-vineyard-cabernet-sauvignon

Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/@jlohrwines

Join us as we dive into an fun challenge to find out which delivery service is the fastest: Uber Eats, Instacart, or DoorDash.

In this episode, we sit down with marketing experts Suki Maxwell and Lauren Henderson from Southern Glazer's Wine and Spirits to discuss the impact of on-demand delivery services in different markets. We explore how consumers and suppliers are navigating these platforms, the role of AI in the future of delivery services, and real-world case studies on successful digital marketing strategies.

Our guests also share their personal experiences and habits when it comes to using these delivery platforms. Tune in for a blend of fun competition and insightful discussions on the future of e-commerce and delivery services. Don't forget to grab your phones and race along with us!

Timestamps

00:00 Introduction to the Delivery Service Challenge

00:08 Discussing Personal Usage of Delivery Platforms

00:44 The Delivery Race Begins

01:06 Exploring Delivery Times and Store Selection

02:18 Personal Preferences and Platform Usability

03:12 Insights from Industry Experts

05:09 Marketing Strategies in E-commerce

08:05 Consumer Behavior and Shopping Habits

11:38 Real-time Delivery Updates

14:58 Advertising and Conversion Tactics

20:43 Convenience Story: Double Dash Delivery

21:15 First Podcast Episode Toast

21:35 Wine Pairing and Burger Talk

22:10 East Coast vs. West Coast Burger Debate

23:22 Cross-Category Partnerships

24:31 AI and Consumer Data in Shopping

25:26 On-Demand Delivery and Consumer Behavior

26:38 Wine Delivery and Vintage Discussion

27:28 Custom Partnerships and Targeted Marketing

32:56 Delivery Service Scenarios Game

Taste along:

J. Lohr Seven Oaks Cabernet Sauvignon

https://www.jlohr.com/wines/2022-seven-oaks-cabernet-sauvignon

Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/@jlohrwines

The Growth of Paso Robles Wine: Insights from the Paso Wine Alliance

In this episode, join J. Lohr VP Winemaking Steve Peck and J. Lohr Marketing Manager Josh Baldovino we sit down with Communication Director Chris Toronto and Executive Director Joel Peterson from the Paso Robles Wine Country Alliance. Explore the journey of Paso Robles as a burgeoning wine region, hear personal origin stories, and discover how the Alliance promotes and protects Paso wines. Learn about the international endeavors, memorable events, and the unique challenges faced by the Paso wine community.

Whether you're a wine enthusiast or just curious, this episode offers a mini masterclass on the magic of Paso Robles wine. Cheers!

Timestamps:

00:51 Meet the PRWCA Team

06:57 Paso Wine Country Alliance Explained

09:05 Growth and Recognition of Paso Wines

21:45 Balancing Consumer and Trade Interests

24:42 The Evolution of Paso's Wine Scene

26:50 J. Lohr's Expansion and Legacy

33:29 New Wine Releases and Techniques

39:08 New Wine Releas

40:13 J. Lohr Rain Catcher Vineyard Insights

45:18 Reimagining Paso Wine Fest

52:48 Future Plans for Paso Wine Alliance

Connect with PRWCA:

https://pasowine.com/

Taste along:

2023 J. Lohr Rain Catcher Vineyard Field Blend

https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend

2021 J. Lohr Pure Paso Proprietary Red Wine

https://www.jlohr.com/wines/2021-pure-paso

Follow us on Social Media

Facebook: facebook.com/jlohrwines

Instagram: instagram.com/jlohrwines

Tiktok: https://www.tiktok.com/@jlohrwines

Ever wondered what it takes to rise through the ranks in the wine industry? In this episode, we sit down with Kristen Demergian, VP of Sales at BreakThru Beverage California, alongside Cynthia Lohr, Chief Brand Officer & Co-Owner of J. Lohr Wines, for an unfiltered conversation on sales, leadership, and breaking barriers in the wine world.

Inside This Episode:

✅ How Kristen went from PhD research to a top sales role in wine & spirits

✅ The #1 strategy for mastering cold calls & building strong relationships

✅ Why resilience and persistence matter more than ever in the wine industry

✅ The power of mentorship, women in wine leadership, and community

✅ Cynthia’s story on elevating female leadership at J. Lohr & the impact of #JLohrWomen

Whether you’re a wine lover, industry professional, or aspiring sales leader, this episode is packed with tactical insights and real-world stories you won’t want to miss!

🔗 Learn More:

J. Lohr Women Program:

https://www.jlohr.com/jlohrwomen

BreakThru Beverage Group:

https://www.breakthrubev.com/

Timestamps:

01:38 Kristen's Journey in the Alcohol Industry

02:56 Academic Achievements and Sales

04:50 Women Leadership Initiatives

05:11 The Origin of Women of the Vine and Spirits

07:00 The Impact of Women in Leadership

12:38 Cheers with J. Lohr Arroyo Vista Chardonnay

15:41 Challenges and Opportunities for Women in Sales

21:40 Mentorship and Career Advice

25:53 Tactical Advice for Advancing in Sales

31:56 Exploring the J. Lohr Gesture Line

35:14 Looking Ahead: Industry Challenges and Opportunities

39:47 Empowering the Next Generation

Taste along:

2023 J. Lohr Arroyo Vista Chadonnay

https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay

2022 J. Lohr Gesture Syrah

https://www.jlohr.com/wines/2022-syrah-syrah

In this episode, J. Lohr Co-Owner and CBO Cynthia Lohr and Marketing Manager Josh Baldovino host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant.

The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world.

Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting.

Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.

Timestamps

02:19 Evolution of Wine Media

03:43 The Role of Competition in Wine Criticism

07:37 Connecting Wine with Lifestyle

09:32 The Importance of Fun in Wine Culture

10:16 Exploring Wine and Food Pairings

14:14 The Future of Wine Media

22:02 Data-Driven Storytelling in Wine

28:03 Personal Inspirations and Journaling

33:36 The Joy of Physical Books

36:07 Wine and Fashion: A Perfect Pairing

38:33 Hot Ones and Media Curiosity

40:41 Reflecting on a Storied Career

45:15 Creating and Inspiring in the Wine Industry

56:03 Would You Rather: Wine Edition

Connect with Susan Kostrzewa

www.resplendentink.com

🎥 Watch Next:

Blind Tasting Chardonnay with Cynthia Lohr

https://www.youtube.com/watch?v=MzStljXk7no&t=0s

Taste Along:

https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend

https://www.jlohr.com/wines/2023-f-g-vineyard-pinot-blanc

🍷 Visit J. Lohr

https://www.jlohr.com/visit

🗺️ Find J. Lohr Near You:

https://www.jlohr.com/locator

📲 Connect with J. Lohr:

https://instagram.com/jlohrwines

https://facebook.com/jlohrwines

https://www.tiktok.com/@jlohrwines

Join us for an exclusive tasting of 5 wines from J. Lohr's wine club release.

Hosted by Marketing Manager Josh Baldovino, Director of Hospitality Jessica Kollhoff, Wine Educator Jessica Bejar, and VP Winemaking Steve Peck, this episode dives into the unique characteristics and production techniques of five exceptional wines.

Discover what makes J. Lohr's wines a favorite among enthusiasts and learn about the new releases featured in the Winter Wine Club shipment.

Timestamps

00:00 Introduction to Winter White Wines

01:49 Tasting the J. Lohr Gesture RVG

08:16 Exploring the 2023 J. Lohr Rain Catcher Vineyard Field Blend

20:15 Introducing the 2022 J. Lohr Stairway Vineyard Cabernet

26:55 New Podcast Room and Bordeaux Seminars

27:49 Blending Traditions: Bordeaux vs. Rhone

30:54 Tasting the J. Lohr Tower Road Petite Syrah

33:20 The Art of Winemaking

38:06 J. Lohr Signature Cabernet Sauvignon

44:33 The Vineyard's Evolution and Future

50:49 Final Thoughts

Lean more about the J. Lohr Wine Club and Membership:

https://www.jlohr.com/join/membershipprogram

Taste Along:

2023 J. Lohr Gesture RVG

https://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend

2023 J. Lohr Rain Catcher Vineyard Field Blend

https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend

2022 J. Lohr Stairway Vineyard Cabernet Sauvignon

https://www.jlohr.com/wines/2022-stairway-cabernet-sauvignon

2021 J. Lohr Tower Road Petite Syrah

https://www.jlohr.com/wines/2022-tower-road-petite-sirah

2021 J. Lohr Signature Cabernet Sauvignon

https://www.jlohr.com/wines/2021-signature-cabernet-sauvignon

🎥 Watch Next:

Blind Tasting Chardonnay with Cynthia Lohr, J. Lohr Co-Owner & Chief Brand Officer

https://youtu.be/MzStljXk7no

🍷 Visit J. Lohr

https://www.jlohr.com/visit

🗺️ Find J. Lohr Near You:

https://www.jlohr.com/locator

📲 Connect with J. Lohr:

https://instagram.com/jlohrwines

https://facebook.com/jlohrwines

https://www.tiktok.com/@jlohrwines