Caspian breaks down his full gifting playbook: how he finds personal details on prospects, why books are the ideal gift, his exact follow-up sequence, and the conversion rates that made gifting his most reliable meeting source at Gong.

Eric shares the results of the Spaghetti Tour, a direct mail campaign where he hand-delivered 50 boxes of real spaghetti to B2B companies across San Francisco for $500 total.

They cover when to use gifting in the sales cycle (net new, closed lost, mid-deal), why overly expensive gifts can backfire, the tools that make it repeatable, and the stories that prove it works, including golf balls with a prospect's face on them. Plus hot takes on Heelys and Stanley Tucci.

Check out the read landing page and video at demonstro.io/spaghetti