Sick of trade shows packed with tire kickers and booth bandits? This episode is for sales reps, AEs, and founders who want real ROI from events—not just a stack of pointless badge scans. Caspian and Eric bring on Alix Pommier, who unpacks how to design and fill sales-led events that actually drive pipeline, including practical ways to get buy-in (even if you’re not holding the budget), the invites and copy that convert top prospects, and why most companies utterly whiff on the follow-up. Expect straight talk on what moves the needle, common event faux pas, and plenty of spicy operator stories about dinners that close deals (and happy hours that go hilariously sideways). Hit follow so you don’t miss future episodes of Cold Rush.

This one’s for every SDR, AE, or sales leader who’s ever stared down a quota and thought, “How the hell am I supposed to stay sane doing this job?” In this episode, Eric and Caspian get real about the mental toll of sales—from anxiety to burnout—and share the actual strategies that keep them steady when the pressure’s relentless. You’ll hear how to shift your mindset from chasing numbers to managing inputs, tactical ways to avoid death-by-pipeline-slump, and how to advocate for yourself when it’s time to push back with leadership. If you want frameworks for staying even-keeled (and maybe permission to take a damn break), this one’s for you. Hit follow so you don’t miss future episodes of Cold Rush.

In Episode 7, Eric Wiegand and Caspian Lewke discuss follow-ups in the sales process. We all walk the fine line of reminding and annoying, so use our tips and tactics to stay top of mind with your prospects in typical Dwight fashion.

In episode 7 of the Cold Rush Podcast, Eric and Caspian delve into the world of networking for sales. From warm intros to logo reference selling, they got you covered in getting to the decision maker quicker.

As a bonus, Eric announces his new company demonstro.io that helps with "cold intros", exchanging meetings with decision makers at B2B Saas companies with mutual interests. Check it out!!

In this episode opf the Cold Rush, Caspian Lewke and Eric Wiegand break down best practices for video prospecting. We show you how to get your prospects attention through Linkedin and email, as well as some tips to do it at scale. Send us a video on Linkedin, and let us know what you thought.

In the 4th episode the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dig deep into the world of LinkedIn messaging. We cover the structure, type of media within the channel, and best practices to get an answer and secure the meeting. Slide into our DM's and let us know what works for you!

Episode 3 of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke cover the finer points of cold calling. We talk you through tips to get the right mindset, how to frame your pitch, and how to get the meeting. This episode is very near and dear to our hearts, and comes from real, practical knowledge that we and our teams are employing today. Pick up the phone and give us a listen!

In this episode of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dive deep into the art of personalizing outreach in sales. Discover how to craft compelling cold emails that resonate, the importance of relevant triggers, and the power of creativity in follow-ups. Whether you're a seasoned sales professional or just starting out, learn how to leverage tools and strategies to enhance your outreach and connect with prospects on a personal level. Tune in for insights that could transform your sales approach!

In episode one, Caspian Lewke and Eric Wiegand cover a broad range of prospecting topics for b2b tech. From ICP creation, gifting, cold outreach, AI, cold calling & emailing- this broad look can help any SDR, BDR, AE or sales leader get tactical ideas on their pipeline generation strategy. We present the cold rush, with more than a few hot takes!