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Ep. #12 | How can insights from Final Fantasy improve interactivity in streaming services like Netflix?


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A long running beloved RPG series. A streaming giant. These subjects might not seem related, but by playing one, we can learn to empower the other. Join us as we discuss the uncanny experience of juxtaposing cup o noodles with a fantasy world, and dive into the ups and downs of interactive storytelling.

Topics covered: Why role playing games have epic narratives, why fantasy games are so compelling, how Final Fantasy empowers strategy and exploration, why leveling is so important in a game with mostly intrinsic motivation, how increased money and technology has shifted the motivation of large game companies, how Netflix created a feeling of ownership before streaming, defining the motivations of different user types, the difference between consuming and curating, how technology affects content, the evolution of Netflix technology, the illusion of choice in interactive storytelling, why making the wrong choice can increase engagement, the limitations of input/output channels in streaming interfaces, how to solve the narrative gamification innovation problem, how to tie real-world impact to Desired Actions, and the merging of passive and interactive content.

Chris’ article on Bandersnatch: https://octalysisgroup.com/interactive-netflix-gamification-is-here-but-will-it-get-people-hooked/

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Random RewardsBy Sabrina Bruehwiler