In this episode of the eCom Growth Show, host Danan chats with Eli Gitelman from Other Planet Studio about the essentials of branding in ecommerce. They cover deliberate branding, the difference between branding and advertising, and how to build a brand on a budget. Eli discusses creating emotional connections with customers, using influencers to boost brand identity, and the need for brands to evolve. The episode highlights the importance of logos, effective logo design, color psychology, font selection, and tips for hiring a designer.