If you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.

In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).

In this episode you’ll learn:

• Why LTV and CAC matter more than ACOS

• How to use your halo ASIN to drive repeat customers

• Overlooked strategies to improve LTV on Amazon

• The future of ads and audiences with Amazon Marketing Cloud

• How to shift from one-time sales to customer-based growth

🔗 Connect with Ali:

LinkedIn: https://www.linkedin.com/in/alibabul/

Instagram: https://www.instagram.com/alibabul/

YouTube: https://www.youtube.com/@gotrellis

Trellis: https://www.gotrellis.com

⏱️ Timestamps

00:00 – Intro & catching up with Ali Babul

08:47 – Who is Ali Babul & what is Trellis?

10:04 – Why brands need to understand LTV and CAC

14:14 – What is AOV & why it matters for Amazon brands

16:08 – Finding your halo ASIN to drive profitable growth

19:47 – Applying offline retail fundamentals to Amazon

21:22 – The role of advertising in Amazon growth

25:41 – Using AMC to target real customers, not just keywords

29:38 – Overlooked ways to influence LTV on Amazon

31:14 – Why brands misunderstand customer acquisition costs

33:06 – Where to start to improve LTV:CAC ratio

36:40 – Mapping your customer’s purchase journey

38:31 – How Trellis can help Amazon brands grow profitably

#eCommerceGrowth #CustomerAcquisition #Trellis

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon revenue is a vanity metric if you’re not profitable.

In this episode of #TheeComGrowthShow, Jay Lagarde, Founder and CEO of eComEngine, breaks down why so many Amazon sellers chase top-line sales while ignoring profit—and how to fix it.

Jay has been helping Amazon sellers since 2007 with tools like SellerPulse, FeedbackFive, and RestockPro, and his mission is clear: help sellers build profit habits so they can stay financially healthy in a world of rising fees, ad volatility, and hidden costs.

If you’re an Amazon seller tired of hustling for revenue that doesn’t translate to real income, this episode will show you how to build systems that protect your margins and scale sustainably.

✨ PROMOTION:

Get 25% OFF for 2 months + a free trial on eComEngine tools!

Use coupon code: PRIME25

Start here: https://www.ecomengine.com

In this episode you’ll learn:

✅ Why chasing revenue keeps you broke

✅ Common blind spots that kill margins

✅ How to build “profit habits” into your Amazon business

✅ Tools and routines that help you stay profitable

✅ Why profit, not sales, is the metric that matters

🔗 Learn more about Jay and eComEngine: https://www.ecomengine.com

🏢 Connect with eComEngine on LinkedIn: https://www.linkedin.com/company/ecomengine-llc

👥 Connect with Jay on LinkedIn: https://www.linkedin.com/in/jlagarde

⏱️ Timestamps

00:00 – Intro: Meet Jay Lagarde of eComEngine

02:00 – The early Amazon software days & seller stories

06:00 – Why Amazon sellers are overwhelmed today

09:45 – The problem with “pilot by feel” on Amazon

12:00 – Why sellers chase revenue over profit

15:45 – The hidden costs and death by a thousand cuts

18:00 – The “profit engine” concept for each SKU

21:00 – Building a “Profit Habit” in your business

25:00 – Tools and routines that protect your profit

28:00 – How SellerPulse helps sellers focus on profit

32:00 – Preparing for fee increases and protecting margins

33:30 – Final advice: profit is a habit, not an event

#ProfitFirst #eCommerceGrowth #eComEngine

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Danan Coleman sits down with YouTube and Google Ads expert Brett Curry, CEO of OMG Commerce. Brett breaks down how e-Commerce brands can harness the power of YouTube to tell compelling stories, build authentic audiences, and scale faster than ever before.

From his favorite creative strategies to the mistakes most brands make when approaching video marketing, Brett shares gold-standard tactics that OMG Commerce uses to manage over $100M in ad spend annually. He also explains how to measure YouTube success, why brands misunderstand the platform, and what the future of Google search and AI means for advertisers.

Whether you're an Amazon seller, DTC brand, or digital marketer—this is a must-watch episode.

🔗 Learn more about Brett Curry and OMG Commerce:Website: https://www.omgcommerce.comLinkedIn: https://www.linkedin.com/in/thebrettcurryInstagram: https://www.instagram.com/thebrettcurryTwitter: https://twitter.com/BrettCurry

⏱️ Timestamps

0:00 - Intro: Meet Brett Curry from OMG Commerce

3:50 - Brett’s background and entrepreneurial journey

7:45 - Life as a founder and father of eight

11:40 - Why YouTube is a powerful brand-building channel

15:50 - How brands can partner through shared audiences

17:25 - Why many brands misunderstand YouTube

21:58 - YouTube vs. Meta ads: Misconceptions and challenges

28:15 - What makes a great YouTube creative?

33:05 - Social proof, objection handling & effective hooks

35:40 - Ideal ad length & performance tips

38:00 - How to measure YouTube ad success

43:15 - Google search, Gemini AI, and the future of advertising

49:50 - Final thoughts on AI & smart marketing

52:40 - Where to connect with Brett Curry & OMG Commerce

#TheeComGrowthShow #YouTubeAds #eCommerceMarketing #OMGCommerce #DTCGrowth

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What’s your eCommerce business really worth and how do you increase that value before selling?

In Episode 30 of The eCom Growth Show, Danan sits down with Ian from Quiet Light to dive deep into the strategies behind valuing and exiting your eCom business the right way. With experience as a successful founder and advisor, Ian shares the same proven frameworks that have helped countless business owners exit with clarity, confidence, and maximum value.

🎯 Learn:

○ How to calculate SDE (Seller’s Discretionary Earnings)

○ What actually determines your valuation multiple

○ Why documentation and SOPs can make or break your deal

○ When to start exit planning (spoiler: now)

○ What to know about today’s M&A market

Whether you're scaling to sell or just want to run a cleaner business, this episode is packed with insight from one of the best in the space.

🔗 Learn more at https://www.quietlight.com

📩 Contact Ian directly: [email protected]

🎧 Full show archive: https://theecomgrowthshow.com

⏱️ Timestamps:

00:00 – Intro: Meet Ian from Quiet Light

01:00 – What Quiet Light does & who they help

02:30 – How e-commerce businesses are valued

04:00 – What is SDE (Seller’s Discretionary Earnings)?

06:00 – Add-backs: What counts and what doesn’t

07:45 – What determines a business’s valuation multiple

08:00 – The 4 Pillars of Business Value

09:30 – Transferability: How "owner-proof" is your business?

11:00 – How to increase the value of your business

14:30 – How long should a business be running before selling?

16:30 – When to start exit planning (and how)

18:40 – Real story: The hidden value in a duct-cleaning business

22:00 – Clean books: Why they matter beyond selling

24:00 – What the M&A market looks like right now

27:00 – Is now a good time to sell? What if you’re affected by tariffs?

28:30 – Can you sell a wholesale-only Amazon business?

29:30 – Final advice & where to learn more

#TheeComGrowthShow #eCommerceExit #QuietLight #OnlineBusinessTips #SellYourBusiness

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

📺 YouTube: https://www.youtube.com/@eComGrowthShow

In this episode of The eCom Growth Show, host Danan Coleman sits down with Alina Vlaic—Amazon seller, agency founder, and force behind AZ Rank. From launching her first private label brand to building a launch service that’s helped 6000+ Amazon products rank, Alina shares the raw, honest truth about what it takes to win on Amazon today.

💥 What happened when her first brand failed?

💡 Why most Amazon sellers launch with the wrong expectations

📈 How AZ Rank evolved from should be evolved to using micro-influencer posts

🎯 What sellers should do before launching a product

📹 Why UGC (user-generated content) is crushing traditional influencer marketing

If you're an Amazon seller, brand builder, or curious about the ever-evolving Amazon algorithm, this is a must-listen!

🔗 Connect with Alina: https://azrank.com

LinkedIn: https://www.linkedin.com/in/alina-vlaic

⏱️ Timestamps:

00:00 – Intro: Meet Alina Vlaic

01:30 – Starting on Amazon EU & launching from Romania

04:00 – The first brand failure: what went wrong with baby blankets

06:45 – Why some niches “look” profitable but aren’t

08:00 – The birth of AZ Rank from brand failure

09:45 – Why Search-Find-Buy doesn’t work anymore

11:00 – The new rules: Relevance & Randomization

13:00 – What AZ Rank does differently

15:00 – Ranking beyond Amazon: TikTok, Walmart, iHerb & more

17:30 – The power of UGC over traditional influencers

20:00 – Real talk: What buyers actually want to see

24:00 – The most underrated launch tactic for supplements

28:00 – Navigating Amazon’s grey zones without breaking the rules

31:30 – Why Alina’s approach is 100% white hat

33:40 – How to work with AZ Rank

#TheeComGrowthShow #AmazonSellerTips #AZRank #eCommerceMarketing #UGCmarketing

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

In this episode of The eCom Growth Show, Danan interviews John Cavendish, founder of Seller Candy, discussing the challenges and risks Amazon sellers face, particularly regarding account health and compliance. John shares insights from his extensive experience in the Amazon space, emphasizing the importance of focusing on the less glamorous aspects of selling on Amazon, such as account management and customer feedback. The conversation also touches on operational issues that hinder growth, the necessity of having a clear focus, and the importance of marketing during uncertain times. John provides valuable resources for sellers looking to navigate the complexities of Amazon selling effectively.

In this episode of The eCom Growth Show, Danan speaks with patent attorney Stanley Ference about the complexities of intellectual property for Amazon sellers. They discuss the importance of patents, trademarks, and the legal recourse available for dealing with counterfeit products. Stan emphasizes the time-sensitive nature of patents, the necessity of trademarks for brand protection, and the strategies sellers can employ to enforce their rights in the online marketplace. The conversation provides valuable insights for sellers looking to navigate the challenges of intellectual property in ecommerce.

In this episode of the eCom Growth Show, Danan speaks with Jessica Wright, president of Ao2 Management, about the evolving landscape of ecommerce, particularly on Amazon. They discuss the increasing importance of branding for sellers, the challenges faced by resellers due to stricter regulations, and the significance of G10s for product identification. Jessica emphasizes the need for new brands to establish a strong online presence and build loyalty among consumers. The conversation also touches on the necessity of diversifying manufacturing and expanding beyond Amazon to platforms like Shopify.

In this episode of The eCom Growth Show, Danan interviews Rob Wiltsey, founder of VideoFresh, about the significance of video marketing for ecommerce, particularly for Amazon sellers. They discuss the importance of quality in video production, understanding the customer journey, and crafting effective sponsored brands video ads. Rob shares insights on maximizing product display page videos, using performance data to improve video effectiveness, and building a brand with video content both on and off Amazon. The conversation emphasizes the need for consistent, valuable content to engage customers and drive sales.

In this episode of The eCom Growth Show, Danan interviews Eric Castellano, a seasoned Amazon seller with over a decade of experience. They discuss Eric's journey from retail arbitrage to wholesale, the importance of brand exclusivity, and the hybrid business model he employs. Eric shares insights on pricing strategies, managing a large team, and the lessons learned from costly mistakes in his business. The conversation emphasizes the significance of operational efficiency and the need for continuous evaluation of supplier relationships.