In this episode of the eCom Growth Show, Danan speaks with Jessica Wright, president of Ao2 Management, about the evolving landscape of ecommerce, particularly on Amazon. They discuss the increasing importance of branding for sellers, the challenges faced by resellers due to stricter regulations, and the significance of G10s for product identification. Jessica emphasizes the need for new brands to establish a strong online presence and build loyalty among consumers. The conversation also touches on the necessity of diversifying manufacturing and expanding beyond Amazon to platforms like Shopify.